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Gde Agung Satria
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The Role of the Business Environment, Supply Chain Management and Quality Management in Improving the Competitive Advantage of Small Business Retail I Gusti Ketut Adi Winata; Gde Agung Satria; I Putu Agus Adnyana
International Journal of Social Science and Business Vol. 3 No. 3 (2019): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v3i3.21058

Abstract

The purpose of this study is to find out how to increase competitive advantage through the Business Environment, Supply Chain Management, and Quality Management in small and medium businesses in Buleleng Regency by using a quantitative approach. This research is explanatory in the form of causality between variables. In this study examines the causal relationship between the business environment, quality management, supply chain management, and the competitive advantage of Small Business Retail in Buleleng regency. Data collection used in this study used a questionnaire method. The sampling technique is done by using purposive sampling technique. The results showed the business environment, Supply Chain Management, and quality management had a positive effect on competitive advantage.
PENINGKATAN KAPASITAS PENDAPATAN UMKM DODOL PENGLATAN TOKO BU MAWAR DI PENGLATAN KABUPATEN BULELENG-BALI Fretno Wigiyanto Subali Wagiman; Nyoman Chandrika Nanda; Gde Agung Satria
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 8: Januari 2023
Publisher : Bajang Institute

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Abstract

Penglatan village is one of the villages whose culture still exists even in the current westernization situation. Penglatan village is known for its typical dodol called Dodol Penglatan. Dodol Penglatan has a different uniqueness when compared to other dodol because Dodol Penglatan has quite a variety of flavor variants depending on consumer demand. Marketing strategy has an important role for MSMEs (Micro small and Medium Enterprises). The important role of the right marketing strategy will be able to increase the competitiveness of the products produced by MSMEs. In an effort to develop a marketing strategy, complete information is needed regarding the market, consumers and products needed. Production is the activity of producing goods or services. Usually this activity is carried out in order to add value to the use or benefit of an item or service. Production is an activity that transforms all connectivity that produces activities or activities so that the output or input is goods or services, as well as activities that can support human sustainability.
Co-Authors Fretno Wigiyanto Subali Wagiman I Gusti Ketut Adi Winata I Putu Agus Adnyana Nyoman Chandrika Nanda