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All Journal Journal of S&T Policy and R&D Management Jurnal Bina Praja PUBLIKASI PENELITIAN TERAPAN DAN KEBIJAKAN
Iin Surminah
Pusat Penelitian Perkembangan Ilmu Pengetahuan dan Teknologi - Lembaga Ilmu Pengetahuan Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Journal : PUBLIKASI PENELITIAN TERAPAN DAN KEBIJAKAN

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STRATEGI PEMASARAN DALAM MENINGKATKAN KOMERSIALISASI HASIL LITBANG (KASUS: BALIT PALMA) Surminah, Iin
Publikasi Penelitian Terapan dan Kebijakan Vol 6 No 1 (2012): Jurnal Pembangunan Manusia
Publisher : Badan Penelitian dan Pengembangan Daerah Provinsi Sumatera Selatan

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Abstract

The objectives of this study are first, to give a broad picture of marketing pattern of R&D output and second, to describe the marketing strategy of R&D output done by Balitka. The important considerations in improving marketing are: (1) technology capabilities; (2) human resource competencies; (3) research budget capabilities (4) capabilities of infrastructures, laboratories, and other working equipment; (5) capabilities of after sales services; and (6). quality standard; Those six aspects are the main resources to produce qualified R&D output that is able to be implemented by the users. Besides those Balit Palma considers the government policy related to R&D institutions which have applied their R&D output to the users.
Co-Authors Kusbiantono Kusbiantono Sigit Setiawan Wati Hermawati