Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal International Journal of Supply Chain Management International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH)
Mustika Sufiati Purwanegara
School of Business and Management ITB
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Factors influencing supplier performance: Evidence from farmers in West Java, Indonesia Fitri Aprilianty; Atik Aprianingsih; Mustika Sufiati Purwanegara
International Journal of Supply Chain Management Vol 7, No 2 (2018): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.161 KB)

Abstract

AbstractThe purpose of this study is to investigate factors that may affect farmers performance in the buyer-seller relationship within the agribusiness supply chain. Those factors include benevolence, structural formalization and contract completeness, dependency, and power. The author investigates how the five variables may impact cooperativeness and performance. The respondents for this study are a hundred farmers from Cianjur, Gunung Halu, and Garut. The primary data then analyzed using descriptive statistics and path analysis. The results show that dependency influence performance through power and cooperativeness, meanwhile benevolence influences performance through cooperativeness.
Business Strategy Formulation for Art Merchandise Brand (Case Study: Gutsy Prune) Natalie Amadea; Mustika Sufiati Purwanegara
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 3 No. 1 (2020): June 2020
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.53 KB) | DOI: 10.31098/ijmesh.v3i1.189

Abstract

A part of Indonesia's creative industries is the art merchandise industry which is dominated by independent visual artists who establish their art merchandise brands to market original art merchandise. Visual artists try to apply the principles of entrepreneurship in their practice since entrepreneurship has a fundamental role in their artistic careers. A business strategy is needed for any art merchandise brand. To develop a business strategy that is based on the empirical case, an Indonesian art merchandise brand called Gutsy Prune is analyzed as a case study. Gutsy Prune needs to develop a business strategy to boost the sales stagnation and to ensure the business continuity within the art merchandise market. The methodology for the research is a qualitative method and it is executed by conducting in-depth interviews with Gutsy Prune's potential and current customers. The results from the interview will be treated as the primary data along with observation and competitor analysis, while information from literature research will be used as secondary data to support the primary data. The focus of the research is the formulation of a business strategy for the art merchandise brand and the data collection was conducted by using interviews, observation, competitor analysis, and literature research. Gutsy prune needs to have a business strategy to tackle the sales stagnation that is caused by the low rate of inventory turnover. Before formulating a business strategy to boost sales stagnation, a series of analysis that includes environmental scanning and customer analysis is performed. The result from the aforementioned analysis is further examined by using SWOT Analysis to discover the root causes of the sales stagnation. It has been concluded that Gutsy Prune possesses some weaknesses in its segmentation, targeting, positioning, value proposition, marketing mix, and organizational structure. To resolve the root causes, Gutsy Prune develops a business strategy that contains STP Strategy, Value Proposition Canvas, Marketing Mix Strategy, organizational structure design, and a generic competitive strategy to sums up the business strategy's direction. From the research, Gutsy Prune can establish a one-year implementation plan to execute the business strategy.
Co-Authors Atik Aprianingsih Fitri Aprilianty Natalie Amadea