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Servitization in Malaysian Poultry Contract Farming: A Critical Overview Nazim Baluch; Ahmad Shabudin Ariffin; Zakaria Abas; Shahimi Mohtar
International Journal of Supply Chain Management Vol 6, No 1 (2017): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

The old dichotomy between product and service has been replaced by a service-product continuum. In the management literature this is referred to as the Servitization of Products. This shift in business model is important because it means the interests of clients and providers are much more closely aligned. Broiler meat is the primary and most popular source of dietary protein in Malaysia. Malaysian Broiler poultry meat production in 2015 was 1,520,000 tones, primarily through contract farming. Though the broiler industry has attained high level of productivity and growth with efficient and innovative ways at their credit; the general, mainstream, servitization concept is highly skewed in industrys favour, with minimal attention given to the negative health effects on consumers. In fact, the servitization concept has turned into inimical servitization term contrived by the author. This paper explains the concept of servitization, inimical servitization, and Product Service System (PSS); elaborates on the Malaysian broiler industry production practices; and highlights the health and environmental issues pertaining to broiler meat birds welfare and consumers. Finally the paper concludes that the excessive growth speed creates numerous health and environmental problems for the meat birds and consumers alike. There is a dire need to establish guidelines and mechanism to monitor the production process of the broiler industry in order to safeguard the consumers and meat birds welfare and prevent environmental degradation. Broiler industry should earnestly apply PSS criterion on the broiler supply chain.
Supply Chain Integration and Technological Innovation for Business Performance of Aquaculture Contract Farming in Malaysia: A Conceptual Overview Mohd Azwan Zainol; Zakaria Abas; Ahmad Shabudin Ariffin
International Journal of Supply Chain Management Vol 5, No 3 (2016): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

This paper conceptualizes the supply chain integration and technological innovation for business performance of aquaculture contract farming landscape in Malaysia. Based upon the SCM philosophy, it highlights on the three related variables of supply chain integration, namely: external integration with suppliers, external integration with customers and supply chain risks, and technological innovation, and the relation amongst the variables in focus that perhaps could produce possible promising business performance. Hence, ability to conceptualize, observe and give due recognition to the possible relation amongst these variables in question by the prospective aquaculture contract farming participants, perhaps could bring about an insightful engagement for the betterment of the aquaculture business performance.
Social Innovation in the context of Strategic Knowledge Management Processes for Supply Chain Performance Enhancement Muhamad Nizam Jali; Zakaria Abas; Ahmad Shabudin Ariffin
International Journal of Supply Chain Management Vol 6, No 1 (2017): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.161 KB)

Abstract

The current knowledge-innovation led economy has regards social innovation and strategic knowledge management processes as a vital combination in addressing social, economic and technological problems in a concurrent way. Strategic knowledge management processes that consist the process of knowledge creation, knowledge transfer and knowledge application creates superior knowledge resource that can be embedded into products, processes and services which makes them highly innovative and ultimately contributes towards improving social well-being, enhance economic growth and also improving technological aspect. In similar vein, supply chain management is an integrated system and network which involves the connection process of supplier-end user relationship in terms of producing and delivering of a product, processes and services to the end users. The various network integration processes within the supply chain management system involves different background and motives of actors which may exposed the system into risks that perhaps may disrupt and affect the supply chain performance. Thus, this paper explores and gives a useful insight on the contribution of superior knowledge resource created within the processes of strategic knowledge management among actors in the supply chain management network. The new superior knowledge resource works as a vital solution to enhance the performance process of supply chain management network by improving external integration with suppliers, external integration with customers, and supply chain risk and therefore, helps to improving the quality of peoples life, stimulate economic growth and enhance technological advances i.e. social innovation.