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All Journal AJMC (Asian Journal of Media and Communication) AJMC (Asian Journal of Media and Communication)
Fionna Christabella
Islamic Communication and Broadcasting Studies, State Islamic Institute of Tulungagung (IAIN Tulungagung), Indonesia
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Tank-top, Indonesian Music Video, and Mythologizing Modern Women: Some Theoretical Notes Fionna Christabella
Asian Journal of Media and Communication Vol. 4 No. 2 (2020): Volume 4, Number 2, October 2020
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol4.iss2.art4

Abstract

Tank-top has recently become a popular costume in the Indonesian music video. As a theoretical note, this paper shows that music video has been analyzed with two different but interrelated approaches, i.e. contextual and textual analysis. The contextual analysis emphasizes the broader political economy surrounding the production, distribution and consumption of the music video. The textual analysis, which could be conducted in three types of analysis, i.e. narrative, content, and semiotics, focuses on the representation practices in the music video. This study also shows that tank-top, an underwear moved out into outerwear, is a kind of femininity technique, characterized by the appearance and projection of the female body. The use of tank-top in music video shows the ‘new order for intimacy’ through the ‘ritualization of nudity and sexuality’. This phenomenon also examples the way of mythologizing modern women, through which the representation of modern women have become a myth. However, this very construction of modern women is inseparable from the ideological discourses and power relations that naturalize these representational practices. Keywords: Indonesian music video, tank-top, representation, modern women, myth, ideology.
Tank-top, Indonesian Music Video, and Mythologizing Modern Women: Some Theoretical Notes Fionna Christabella
Asian Journal of Media and Communication Vol. 4 No. 2 (2020): Volume 4, Number 2, October 2020
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol4.iss2.art4

Abstract

Tank-top has recently become a popular costume in the Indonesian music video. As a theoretical note, this paper shows that music video has been analyzed with two different but interrelated approaches, i.e. contextual and textual analysis. The contextual analysis emphasizes the broader political economy surrounding the production, distribution and consumption of the music video. The textual analysis, which could be conducted in three types of analysis, i.e. narrative, content, and semiotics, focuses on the representation practices in the music video. This study also shows that tank-top, an underwear moved out into outerwear, is a kind of femininity technique, characterized by the appearance and projection of the female body. The use of tank-top in music video shows the ‘new order for intimacy’ through the ‘ritualization of nudity and sexuality’. This phenomenon also examples the way of mythologizing modern women, through which the representation of modern women have become a myth. However, this very construction of modern women is inseparable from the ideological discourses and power relations that naturalize these representational practices. Keywords: Indonesian music video, tank-top, representation, modern women, myth, ideology.
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