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All Journal Semiotika: Jurnal Komunikasi
Rustono Farady Marta
Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Humaniora Universitas Bunda Mulia
Arts Languange, Linguistic, Communication & Media Social Sciences

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Journal : Semiotika: Jurnal Komunikasi

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Analisis Adaptasi Jurnalis Perum LKBN ANTARA Terhadap Style Book LKBN ANTARA 2012 yang Disosialisasikan pada Januari 2013 Yuri Alfrin Aladdin; Rustono Farady Marta
SEMIOTIKA: Jurnal Komunikasi Vol 7, No 2 (2013): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v7i2.963

Abstract

A Style book for a print mass media or online media is an important thing to be understood by journalists. In general, a style book provides a unity in using terminology or idiom, furthermore it also contains certain regulations in writing for each media. It’s important for mass media corporation to make its journalists understand and implement what it has established in the style book. We can’t imagine if, for example, a print media with many journalists make different idioms for an institution, which will makeits readers confuse. This research will be focused on the level of adaptation of Perum LKBN ANTARA’s Journalists to the ANTARA 2012’s style book which has been socialized on Januari 2013. The research applies a qualitative method based on an interview with Antara’s journalists, including a contributor, some reporters, some editors, a newsroom manager, anombudsman, and a deputy chief editor. We expect the result of this research would be able to discover the level of journalists adaption to the style book’s socializing, as well as to find the effective way in socializing a style book in order to be fully accepted by the journalists of Antara News Agency (Perum LKBN Antara).Keywords: News Writing, Style Book, Perum LKBN Antara, Antara News Agency
STUDI PENERIMAAN MAKNA DAN PERSEPSI MAHASISWA UNIVERSITAS BUNDA MULIA JAKARTA UTARA PADA MASKOT BI-EM Rustono Farady Marta
SEMIOTIKA: Jurnal Komunikasi Vol 7, No 1 (2013): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v7i1.973

Abstract

The foundation of Bunda Mulia has succeed in managing University of Bunda Mulia (UBM) as a leading university in North Jakarta. UBM has variety institutional identities, especially mascot that will be the object of this research. Mascot is a new way to socialize UBM’s values through website, POM, doll and other promotion tools.UBM has a dolphin mascot namely “Bi-eM”. ‘B’ is abbreviation from Bunda; meanwhile ‘M’ stands for Mulia. The choice of this mascot is because of the characteristics of dolphin. It is smart, diligent, sincere, and helpful. Furthermore, those positive values can be adapted to Biemers (name for all UBM’s stakeholder).Keywords : reception analysis, meaning, perception, mascot
Co-Authors Yuri Alfrin Aladdin