Semiotika: Jurnal Komunikasi
Vol 7, No 1 (2013): Jurnal Semiotika

STUDI PENERIMAAN MAKNA DAN PERSEPSI MAHASISWA UNIVERSITAS BUNDA MULIA JAKARTA UTARA PADA MASKOT BI-EM

Rustono Farady Marta (Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Humaniora Universitas Bunda Mulia)

Article Info

Publish Date
30 May 2013

Abstract

The foundation of Bunda Mulia has succeed in managing University of Bunda Mulia (UBM) as a leading university in North Jakarta. UBM has variety institutional identities, especially mascot that will be the object of this research. Mascot is a new way to socialize UBM’s values through website, POM, doll and other promotion tools.UBM has a dolphin mascot namely “Bi-eM”. ‘B’ is abbreviation from Bunda; meanwhile ‘M’ stands for Mulia. The choice of this mascot is because of the characteristics of dolphin. It is smart, diligent, sincere, and helpful. Furthermore, those positive values can be adapted to Biemers (name for all UBM’s stakeholder).Keywords : reception analysis, meaning, perception, mascot

Copyrights © 2013




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Journal Info
Semiotika: Jurnal Komunikasi
Website

Abbrev

semiotika

Publisher

Universitas Bunda Mulia

Subject

Arts Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Ilmiah “SEMIOTIKA” diterbitkan oleh Program Studi Ilmu Komunikasi – Fakultas Ilmu Sosial dan Humaniora (FISH), Universitas Bunda Mulia secara rutin dan berkala sesuai dengan periode terbit per semester (6 bulan), yaitu bulan Juni dan Desember. Redaksi jurnal “SEMIOTIKA” membuka ...