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All Journal Journal of Secretary and Business Administration The International Journal of Business Review (The Jobs Review)
Fenny Damayanti
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Journal : The International Journal of Business Review (The Jobs Review)

 1 
MyPertamina Application To Increase Consumer Engagement Afniar Amelia Sinurat; Chandra Hendriyani; Fenny Damayanti
The International Journal of Business Review (The Jobs Review) Vol 5, No 1 (2022): The International Journal of Business Review. June 2022
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v5i1.48470

Abstract

Abstract. The implementation of technology into the service process is a breakthrough to increase customer engagement which will create a sustainable competitive advantage for the company. The MyPertamina application made by a state-owned company is an innovation in the form of  an e-wallet that is connected to LinkAja to make it easier for customers to transact at Pertamina gas stations on a cash-less basis.  This study aims to analyze fintech services available at MyPertamina in increasing customer engagement. This research was conducted using qualitative research with a descriptive approach.  Data collection techniques are carried out with a study of literature.  The data obtained is primary data in the form of the number of MyPertamina consumers since its launch in August 2019 to April 2022. MyPertamina in increasing customer engagement has problems in implementing MyPertamina, namely that there are bugs such as the difficulty of obtaining otp codes and Pertamina officers do not fully understand the use of MyPertamina. For these problems, the  MyPertamina development team should immediately fix the bugs contained in the application and the need to share knowledge about the use of MyPertamina to Pertamina officers so that the service can satisfy MyPertamina consumers.  Keyword. e-wallet, customer engagement
The Effectiveness of Morning Briefing in Building Employee Engagement at Novotel Bandung Hotel Cantika Raka Permata Putri; Chandra Hendriyani; Fenny Damayanti
The International Journal of Business Review (The Jobs Review) Vol 5, No 2 (2022): The International Journal of Business Review. December 2022
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v5i2.53935

Abstract

Abstract. After the Covid-19 pandemic has changed the order of the tourism business which must prioritize health, cleanliness, and security. Hoteliers such as Hotel Novotel Bandung anticipate changes in tourist trends by implementing Cleanliness, Hygiene, Sanitation, and Environment (CHSE) certification and developing internal service strategies so that hotel occupancy rates can quickly increase again. Teamwork and achieving the vision become management orientation. Therefore, the morning briefing is used as an internal communication medium to continuously monitor service quality and build employee engagement. This study uses descriptive qualitative methods with data collection techniques using observation, interviews, and secondary data. The results of the study show that having a morning briefing before starting work makes internal communication run smoothly and coordination between departments becomes easier and employee engagement is built. The culture of morning briefings must be carried out regularly to maintain the commitment to creating business sustainability for Novotel Hotels.Keyword. employee engagement; morning briefing, employees; occupancy; hotel
Co-Authors Afniar Amelia Sinurat Agus Garnida Audrey Indira Eka Putri Cantika Raka Permata Putri Chandra Hendriyani Nazhara Putri Yasyfa Salma Alkindira sofiatiningsih sofiatiningsih