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All Journal Fokus Ekonomi
Muhammad Tahwin
Sekolah Tinggi Ilmu Ekonomi YPPI Rembang
Economics, Econometrics & Finance

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MODEL PENGEMBANGAN USAHA KECIL DAN MENENGAH BERBASIS SINERGITAS MULTI STAKEHOLDERS Muhammad Tahwin; Anik Nurhidayati
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 16, No 2: Desember 2021
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.16.2.313 - 326

Abstract

This research aim is to formulate multy-stakeholder synergy model to develop Batik Tulis Lasem Industry. The research object is Batik Tulis Lasem Industry, in Rembang Regency. Data collecting method used is questioner and interview. The sampling technique used is purposive sampling. Analyzing data used is SWOT and triple helix concept. The research result shows that there are twenty two strategic formulas in SWOT matrix, they are six strategy formulations of S-O strategy, seven strategy formulations of S –T strategy, three strategy  formulations and  six strategy formulations of W-T strategy. Based on the strategic formulation  in SWOT matrix, the results are fifteen triple helix  perspective strategy formulas, they are five strategy formulations of S-O strategy, four strategy formulations of S-T strategy, two strategy formulations of W-O strategy, and four strategy formulations of  W-T strategy. The strategy formulations are the multi-stakeholder synergy model as the collaboration of the government, college and industry to develop Batik Tulis Lasem.
PERANCANGAN MODEL BISNIS MENGGUNAKAN PENDEKATAN BUSINESS MODEL CANVAS UNTUK MENGEMBANGKAN USAHA KECIL MENENGAH Muhammad Tahwin; Agus Widodo
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 15, No 1: Juni 2020
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.36 KB) | DOI: 10.34152/fe.15.1.154-166

Abstract

This research aim is to formulate business model for developing Batik Tulis Lasem Industry. The research object is Batik Tulis Lasem industry in Rembang Regency. The collecting data used is questioner and interview. The sample is 42 Batik Tulis Lasem entrepreneurs taken by purposive sampling. Analyzing data used is descriptive analysis technique, SWOT analysis and Business Model Canvas Approach. The result of the research shows that business model developed is Business Model Canvas by considering Existing condition. Some segment blocks must be developed and created. Customer segment block is the customers’ segment based on the area developed. Motif and design patent proposed have to be developed in value propositions block, and creating interesting design, motif and the packaging. The use of Dekranasda Showroom has to be improved in channels block and created the outside area promotion, e-marketplace and online selling. In costumer relationship block must be improved the services qualities and created customers’ fulfillment and loyalty. In revenue stream block must be developed and created the existing currents from product variation. In key resources block must be improved the labor skill. Key block activities must be carried out to improve capacity and quality of human resources. Key partnership is the existing condition improved and networking created for the same field entrepreneurs. Cost structure is the existing condition survived
MODEL MANAJEMEN USAHA DALAM UPAYA PENINGKATAN DAYA SAING INDUSTRI BATIK TULIS LASEM KABUPATEN REMBANG Muhammad Tahwin; Maslichan Maslichan; Wulan Suryandani
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 14, No 2: Desember 2019
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.14.2.214-225

Abstract

Management ability should be the activity that supports small and medium enterprises to be more effective and efficient in carrying out the enterprise in order to have high competitiveness. The problem occurred is there are many small and medium enterprises have poor management. The same problem also faced by Batik Tulis lasem industry, so the competitiveness of Batik Tulis Lasem industry is not optimal. This research aim is to obtain the proper enterprise management model as the effort to improve Batik Tulis Lasem competitiveness. Data analysis used is qualitative approach and SWOT analysis. The research result is the enterprise management model developed consists of production management, human resources management, marketing management and financing management. In implementing this enterprise management model is also developed criterion of enterprise performance measurement. The enterprise subjects have to carry out SWOT analysis for their enterprises, so the enterprises conditions and the competitor position this time can be identified.
Co-Authors Agus Widodo Anik Nurhidayati Elly Lilis Pujihastuti Maslichan, Maslichan Wulan Suryandani