Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Musamus Journal of Agribusiness
Marthen A.I. Nahumury
Jurusan Agribisnis Fakultas Pertanian Universitas Musamus
Agriculture, Biological Sciences & Forestry Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Efesiensi Pemasaran Sawi Hijau Eko Saputro; Ineke Nursih Widyantari; Marthen A.I. Nahumury
Musamus Journal of Agribusiness Vol 3 No 01 (2020)
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v0i0.3274

Abstract

This study aims to analyze the efficiency of the Sawi market in Rimba Jaya Village. The population in this study were 120 farmers and the sample size was 55 farmers. The data are analyzed qualitatively by looking at the marketing channels in order to obtain marketing margins and profits. The results showed that there were four marketing channels used by farmers in Rimba Jaya Village in marketing green mustard, including: Marketing channel 1, namely from farmers - retailers. Marketing channel 2, namely from farmers - middle traders - retailers - consumers. Marketing channel 3, namely from farmers - wholesalers - middle traders - retailers - end consumers. Marketing channel 4, namely from farmers - village collectors - wholesalers - retailers - end consumers. The four marketing channels, all marketing channels, are said to be efficient, because their marketing efficiency is more than 0 and less than 1, but the most efficient is found in marketing channel 4 and is in large traders' institutions which have the smallest marketing efficiency value of 0, 02. Keywords: Marketing, Green Mustard, Marketing Efficiency
Efesiensi Pemasaran Sawi Hijau Eko Saputro; Ineke Nursih Widyantari; Marthen A.I. Nahumury
Jurnal Agribisnis Musamus Vol 3 No 1 (2020): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v0i0.3274

Abstract

This study aims to analyze the efficiency of the Sawi market in Rimba Jaya Village. The population in this study were 120 farmers and the sample size was 55 farmers. The data are analyzed qualitatively by looking at the marketing channels in order to obtain marketing margins and profits. The results showed that there were four marketing channels used by farmers in Rimba Jaya Village in marketing green mustard, including: Marketing channel 1, namely from farmers - retailers. Marketing channel 2, namely from farmers - middle traders - retailers - consumers. Marketing channel 3, namely from farmers - wholesalers - middle traders - retailers - end consumers. Marketing channel 4, namely from farmers - village collectors - wholesalers - retailers - end consumers. The four marketing channels, all marketing channels, are said to be efficient, because their marketing efficiency is more than 0 and less than 1, but the most efficient is found in marketing channel 4 and is in large traders' institutions which have the smallest marketing efficiency value of 0, 02. Keywords: Marketing, Green Mustard, Marketing Efficiency
Co-Authors Eko Saputro Ineke Nursih Widyantari