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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Accounting and Investment Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Inovator : Jurnal Manajemen Manager : Jurnal Ilmu Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business Studies Jurnal Manajemen Universitas Bung Hatta Journal of Islamic Education and Innovation (JIEI) International Journal of Integrative Sciences Prosiding Simposium Nasional Multidisiplin (SinaMu) Journal of Sustainable Economic and Business
Christian Kuswibowo
Politeknik APP Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Nursing Physics Public Health Social Sciences Transportation Other

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Journal : International Journal of Integrative Sciences

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The Impact of Product Quality and Service Quality on Client Loyalty and its Effect on Purchase Decision Christian Kuswibowo; Avia Enggar Tyasti
International Journal of Integrative Sciences Vol. 2 No. 8 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v2i8.5763

Abstract

This study aims to analyze the impact of product quality and service on customer loyalty and purchase terms. Clients of PT Karya Laksana are the subjects of this study. The study was conducted with 150 respondents using quantitative descriptive methods. The sample length uses a purposeful sampling method that pays special attention to finding patterns. The survey method used when collecting data using a questionnaire tool. So-called structural equation modeling (SEM) is used in this study using the smart-PLS analysis tool. This study proves that product quality has a positive and vital impact on customer loyalty, service quality has a positive and critical impact on customer loyalty, customer loyalty has a positive and essential impact on purchase terms, product quality has a positive and critical impact on customer loyalty Loyalty has a positive and significant impact. Product terms and rate have a positive and significant impact on purchase conditions
Co-Authors Agus Santoso Ahmad Cahyo Nugroho Aji Kresno Murti Anees Janee Ali Anung Widodo Avia Enggar Tyasti Avia Enggar Tyasti Catur Erty Suksesty Catur Erty Suksesty Catur Erty Suksesty Citra Yuniar Darmawan Dedi Febrianto Erdin Febriansyah Chaniago Erliani Erliani Fadhila Dhia Malihah Febrina Mahliza Hendri Pujianto Mochamad Soelton Muhammad Faisal Anwar Muhammad Ramli murti, Aji kresno Paijan R. Dinda Azhar Afifah Rahmat Nofal Andriansah Sri Anah Thalia Octavania Diatma Thalia Octavania Diatma Tine Yuliantini Tine Yuliantini Tubagus Muhammad Fajrin Nurullah Yennida Parmariza