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All Journal AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam
Zike Marta
Universitas Dharma Andalas
Languange, Linguistic, Communication & Media Social Sciences

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Komunikasi Humanis dan Termanifestasikan Yang Berkeadaban Patrioteisme Kebangsaan Untuk Tatanan Beragama Yang Tatanan Sosial Berkeadaban Demokrasi Zike Marta
AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Volume 9 Nomor 2 Tahun 2018
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/amj-kpi.v0i0.15

Abstract

Guidance for democracy and national patriotism, both political and social, has become a universal agenda among the components of civil society (Civil Society), almost all parts of the world cannot be separated from the global guidance of this democracy, including Indonesia. In everyday political and social life, social behavior and political practice of the community are still often carried out with actions that are far from the noble values of Pancasila and democracy. Democracy which is a commitment of the reform movement is still filled with a culture of corruption and collusion committed by the community and officials. They want to be formal leaders and leaders of community and professional organizations. According to the author, the values of the principles of democracy can actually be practiced through the study of humanist democracy in higher education courses which are expected to be a laboratory to implement democratic principles that are integrated with the principles and values of universal democracy with the values of Pancasila
Strategi Komunikasi Kampanye Produk Sosial Value dan Practices tentang Asi Eksklusif terhadap Target Market Pekerja Indria Flowerina; Zike Marta
AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Volume 9 Nomor 1 Tahun 2018
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/amj-kpi.v0i1.6

Abstract

This research is conducted to describe the strategy communication of exclusive breast milk’s campaign by the Indonesian Lactation Center in socializing and enhancing the value and practices of exclusive breast feeding as a social product upon the target market: workers. As we know that actually exclusive breast milk can be given even though the mothers have to work and leave their babies as long as it is done by a good lactation management. This research will also talk about the view of working mothers upon the value and practices of breast feeding. Another objective of the research is to know what medias are affecting their attitude towards exclusive breast feeding. Research analysis was conducted by deep-interviewing the key informan, the head of Indonesian Lactation Center, towards the strategy of communication exclusive breast milk campaign by using Model Theory of Nowak and Wameryd Campaign, Persuasive Theory, Social Marketing Model and the choice of media involved in message spreading. The result of the research shows that to the working mothers who want to give exclusive breast milk to their babies are usually due to their knowledge about value and practices of breast feeding supported by husband, family, medical personnels, maternity clinics and their working places. But, the success of socialization on exclusive breast milk campaign is highly important based on the willingness of the mother to breast feed and give exclusive breast milk because mothers realize how high the value and the practices of breast feeding are.
Co-Authors Indria Flowerina