Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam
Prima Kurinati Hamzah
UIN Imam Bonjol Padang
Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Motives and Satisfaction of Radio Listeners in The New Media Era (Cases Study on Dhara FM Radio Listenes in Pariaman) Fitriani Ayu Lestari; Sarwan Sarwan; Mulyanti Syas; Prima Kurinati Hamzah
AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Volume 10 Nomor 1 Tahun 2019
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/amj-kpi.v2i1.487

Abstract

Radio is the oldest and most flexible electronic mass media. The new media as mentioned has resulted in the radio being abandoned by the audience and turning to choosing new media as information and entertainment. Survey conducted by a Nielsen survey institute in 2014, stated that every year radio listeners decreased by 3%. The purpose of this study is to find out and explain the motives and satisfaction of the Dhara FM radio listeners in the city of Pariaman in listening to radio in the new media era. This study uses descriptive quantitative research methods. Describe systematically, factually, and accurately about the facts and nature of the population and try to describe phenomena in detail. The data source is a questionnaire. The analysis used is descriptive analysis.  Results that can be taken from this study are entertainment motives and the motives of interaction and social integration have a significant influence in influencing the satisfaction of the Dhara FM radio listeners Pariaman. Satisfaction obtained by listeners can be seen from the persistence of radio listeners in listening to the radio. Motives have a strong enough influence to achieve listener satisfaction. 
Co-Authors Fitriani Ayu Lestari Mulyanti Syas sarwan sarwan