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Dampak Pelatihan Kerja Terhadap Kualitas Kerja Karyawan Mubarak, Mumuh Mulyana; Syarif, Rini
Jurnal Ilmiah Kesatuan (JIK) Vol 8, No 2 (2006): Jurnal Ilmiah Kesatuan
Publisher : STIE Kesatuan

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Tujuan penelitian ini untuk mengetahui program pelatihan tenaga kerja yang telah dilaksanakan oleh PT. FIF Cabang Bgor, dan untuk mengetahui sampai sejauh mana pengaruh pelatihan tenaga kerja terhadap kualitas kerja karyawan khususnya bagian pemasaran. Dari hasil penelitian yang menggunakan instrumen angket dengan rumus koefsien korelasi Rank Spearman maka dapat diketahui bahwa pelatihan tenaga kerja mempunyai hubungan yang tinggi dengan tingkat kualitas kerja karyawan, hal ini ditunjukkan dengan besarnya r rank = 0,611 dan diketahui koefisien determinasi sebesar = 37,33% hal ini berarti derajat hubungan kedua variabel tersebut adalah sebesar 37,32% dan sisanya yang sebesar 62,67% dipengaruhi oleh faktor-faktor lain. Dari penelitian juga dapat diambil kesimpulan bahwa pelatihan tenaga kerja mempunyai pengaruh positif terhadap tingkat kualitas kerja karaywan khsusunya bagian pemasaran.

Analisis Sikap Dan Perilaku Konsumen Terhadap Pembelian Produk Studi Kasus Produk Susu Kental Manis Coklat Indomilk Pada Konsumen Jakarta Mubarak, Mumuh Mulyana; Syarif, Rini
Jurnal Ilmiah Kesatuan (JIK) Vol 9, No 2 (2007): Jurnal Ilmiah Kesatuan
Publisher : STIE Kesatuan

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Berdasarkan hasil evaluasi konsumen atas masing-masing atribut, dapat didimpulkan bahwa konsumen yakin bahwa atribut pada produk tersebut dapat diterima (setuju). Berdasarkan nilai evaluasi atas masing-masing atribut, dapat diurutkan berdasarkan ranking tertinggi (yang paling disukai) hingga terendah (bukan alasan utama dalam membeli) yakni sebagai berikut : (1) Lebih murah, (2) Rasa sesuai selera, (3) Mengandung Nilai Gizi, (4) Lebih lezat, (5) Tidak ada zat berbahaya, (6) Warna menarik, (7) ukuran cukup ideal dan (8) Manfaat bagi kesehatan. Berdasarkan hasil perhitungan nilai Fishbein, diperoleh skor sebesar 23,706. Skor ini mengandung makna, bahwa konsumen memiliki sikap yang positif terhadap susu kental manis coklat Indomilk. Artinya citra produk ini cukup baik. Jika dilihat lebih dalam, maka skor 23,706 tersebut mengandung makna bahwa sikap konsumen dalam membeli susu kental manis coklat Indomilk adalah positip dan setuju akan atribut yang ada dalam produk susu kental manis coklat Indomilk.

Pengaruh Biaya Promosi Dan Tingkat Harga Terhadap Tingkat Omset Penjualan Pada PT Indofood Sukses Makmur Tbk Zuhdi, Saefudin; ., Morita; Syarif, Rini
Jurnal Ilmiah Manajemen Kesatuan Vol 4 No 2 (2016): JIMKES Edisi Agustus 2016
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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The companyâ€™s main objective generally is to increase sales. The cost to promotional activities affect the sales targets expected by the company and able to maintain an approoriate price for the consumers in order to make them buy the products and keep than loyal every time the company offers products, the company is able to reach itâ€™s goal which is increasing the sales turn over. In doing this research, the writer had analyzed data of the financial statements of PT Indofood Sukses Makmur Tbk. This research is aimed at finding out the usage of promotional costs and the price level affect the level of sales turnover. The results show that the influence of the costs of promotional and the price level of seles turnover of PT Indofood Sukses Makmur Tbk obtained from the results of regression analysis aquality Y=3.655x1012 -12.046X1 + 1.554X2 constant at 3.655states that if there is no promotional costs of goods sales, the turnover rate is 3.655 million x 1012. The regression coefficient for X1=-12.046 states that any decrease (the sign) Rp 1 promotional costs will lower the volume of sales turnover of Rp 12.046. Regression coefficient for X2=1.554 states that each addition increase (the sign +) is costs of goods sales will increase the sales turn over of Rp 1.554. The research shows that the company should increase their promotional campaigns through mass media, especially on television because consumer quickly affected by commercials on TV. Although Indofood is a well known company, it should not take promotion for granted as it could could effect the sales turnover or decreasing.

Analisis Strategi Sosial Marketing Dalam Meningkatkan Volume Penjualan Zuhdi, Saefudin; Syarif, Rini
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 1 (2013): JIMKES Edisi April 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

In effort to prevent HIV/AIDS, condom is an alternative to prevent HIV transmission from sexual relations. As a prevention tool, condom has not been 100% safe yet. Moreover, there is a controversial information about porous condom.In marketing the product, that is condom, particularly for high risk group, Himpunan Abiasa applys social marketing strategy. In addition to knowing which marketing strategy is applied, the author can find out the volume of Kondom Sutra sales marketed via social marketing during the period 2009 â€“ 2010. The research method used is Descriptive Analysis and SWOT Analysis. Data utilized are primary data and secondary data: looking for and collecting data from Himpunan Abiasa, NAC (National AIDS Commision), company profile, books, and literatures related to the study; besides that, by interviewing four experts having competence in their field. By using SWOT analysis, the researcher gets internal matrix score : 2626 and external matrix score : 2677. It shows that the company has growth and stabilization, the company keeps be able to maintain existing business in continuity. This writing is a form of acknowledgement and appreciation to the company on what it has been applied. Besides that, the author gets benefit by the fact that he can enlarge knowledge concerning the application of social marketing as a strategy of HIV-AIDS prevention program. Keywords: marketing strategy; social marketing; sales volume

Pengaruh Program Diskon Terhadap Keputusan Pembelian Fadillah, Adil; Syarif, Rini
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 1 (2013): JIMKES Edisi April 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

In the implementation of products marketing, a company is usually bound to use marketing concept of product, price, place, and promotion to achieve marketing goal. Promotion supports marketing activities in order that the marketing programs will be able to proceed as expected. The purpose of this study is to determine which types of discount programs implemented by the company, to find out the factors influencing purchase decision by consumers, and to know the effect of discount program on purchasing decision at PT Ramayana Bogor Trade Mall. Data analysis technique used by the author is statistical analysis , i.e. simple linear regression analysis, simple linear correlation coefficient, and hypothesis test. Based on the analysis, itâ€™s gotten simple linear regression equaty. Contant 30,451 states that if there is no discount program, the purchasing decision will be 30,451. Coefficient regression 0,148 states that any additional increase/decrease in discount program for a unit will result an increase/decrease of dependent variable (Y) as high as 0,148, with constant as high as 30,451. The correlation between discount variable and purchasing decision variable counted by using correlation coefficient is o,161 or 1,6%. This shows that there is a very low correlation between discount program and purchasing decision. Based on hypothesis test, t-statistics obtained from t-table is 1,695, while t-table is 1,645. Therefore, t-statistics > t-table (1,695 > 1,645 at Î± = 0,05), with the result that Ho is refused and H1 is accepted. Thereby discount program influences purchasing decision insignificantly. Significance level of correlation coefficient yields figure 0,110. Because of probability is above 0,05, the correlation between discount program and purchasing decision is not significant. Itâ€™s found out that r-square coefficient is 0,026 or 2,6%, the rest is 97,4%, due to other causes which are not observed by the author. It shows that there is low correlation between discount variable and purchasing decision. Based on this analysis it can be concluded that discount program has no significant correlation toward purchasing decision. Keywords:discount program; purchasing decision

Pengaruh Customer Relationship Marketing dan Customer Value Terhadap Customer Loyalty Zuhdi, Saefudin; Syarif, Rini; SEC, Gempita Santi
Jurnal Ilmiah Manajemen Kesatuan Vol 3 No 1 (2015): JIMKES Edisi April 2015
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v3i1.816

The purpose of this study was to determine how much influence the Customer Relationship Marketing and Customer Value on Customer Loyalty. The author conducted research at PT. Bank Central Asia, Tbk Graha Cibinong Branch Ofice, located at Jalan Raya Bogor Km 46 Graha D6-D7. Data collection is done by distributing questionnaires to 100 respondents BCA customers Graha Cibinong, taken at random. The data processing method using validity, reliability, and classical assumptions. While the method of data analysis used is by using multiple linear regression analysis, and test hypotheses derived from data collected from questionnaires filled out and processed. The survey results revealed that the Customer Relationship Marketing and Customer Value has a positive and significant influence. Keywords: Customer Relationship Marketing, Customer Value, Customer Loyalty

Sistem Penagihan Rekening Air Pelanggan Pada Perusahaan Umum Daerah Air Minum Tirta Pakuan Kota Bogor Humairoh, Adela Putri; Listari, Sinta; Syarif, Rini
Jurnal Aplikasi Bisnis Kesatuan Vol 1 No 1 (2021): JABKES Edisi Agustus 2021
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Sistem Penagihan Rekening Air Pelanggan merupakan kegiatan penagihan atas tunggakan rekening air yang menerapkan sistem aplikasi SMS Gateway sebagai upaya penagihan, dimana aplikasi tersebut dapat memudahkan bagian penagihan dalam memberikan informasi tunggakan tagihan bagi pelanggan yang telah menunggak selama dua bulan dan tidak berlaku untuk pelanggan yang menunggak selama satu bulan atas pemakaian jasa rekening air. Apabila belum terjadi pelunasan pada tunggakan pelanggan, maka dilakukannya pemutusan saluran air oleh PERUMDA Tirta Pakuan Kota Bogor. Tujuan penelitian Tugas Akhir ini adalah untuk mengetahui sistem penagihan rekening air pelanggan pada PERUMDA Tirta Pakuan Kota Bogor. Untuk mencapai sasaran penelitian yang jelas dan terarah maka penulis merumuskan permasalahan mengenai Sistem yang diterapkan dalam Penagihan Rekening Air Pelanggan, Tahap-tahap Penagihan , Faktor-faktor yang menjadi penyebab atas tunggakan tagihan rekening air serta Kendala yang muncul dalam sistem penagihan dan solusinya. Berdasarkan hasil penelitian dan pembahasan tersebut Sistem Penagihan Rekening Air Pelanggan pada PERUMDA Tirta Pakuan Kota Bogor antara lain memberikan informasi tagihan air atas tunggakan pelanggan. Dalam pembahasan tersebut menunjukkan perusahaan sudah memiliki Sistem Penagihan yang baik, sehingga semua aktivitas perusahaan dapat berjalan secara efektif dan efisien. Kata Kunci : Penagihan, Tunggakan, SMS Gateway

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