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Tarsani Tarsani
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI KOMUNIKASI PEMASARAN DOMPET DHUAFA DALAM MENINGKATKAN KEPERCAYAAN MUZAKKI Tarsani Tarsani
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 01 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.871 KB) | DOI: 10.30813/bricolage.v2i01.834

Abstract

This research study of marketing communications strategy practiced by Dompet Dhuafa in improvingmuzakki. And chose this case for marketing cmmunicatios strategy is vital to nonprofit /socialinstitution especially institution of Amil and Zakat to survive, more advanced and believed the publicso they want of charitable disbursing funds infak and shadaqah through LAZ concerned. DompetDhuafa as an institution of amil zakat national level, which have been confirmed by the decree of theminister of religious affairs 439 dated the 8 october 2001, having various program sustainable anduseful for the society. This institution is one of the largest LAZ in Indonesia althogh many similarspiringing social institution. Among the key to the success of the Dompet Dhuafa people is major lazand trusted of marketing communications strategy creative innovative and effective. Methods used inthis researh is qualitative with the kind of research laz Dompet Dhuafa case study in Jakarta theparadigm is konstruktivis paradigm that is used. Researchers found that srategy of marketingcommunications done LAZ Dompet Dhuafa, consisting of two models is collecting fund and donorservices strategy. Collecting fund activity performed by some means;fundrising, among other methodsmedia campaign make newa,advertising,hold event in central boisterousness picklock ambassador andpublic figure as rogram. While donor services comprising;access brzakat,eas a system ofmembership,wisata zakat and publication report. Marketing communications strategy the increasetrust so far succesfully muzakki against Laz Dompet Dhuafa so that these institutions to grow fromdonor number and multiplyKeywords : Strategy, Marketing Communication, Dompet Dhuafa, Muzakki
PERAN CUSTOMER SERVICE DALAM MENINGKATKAN KEPUASAN PELANGGAN MELALUI PENDEKATAN KOMUNIKASI ANTAR PRIBADI (Studi Kasus pada Customer Service GraPARI Telkomsel Gandaria) Tarsani Tarsani
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 01 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.783 KB) | DOI: 10.30813/bricolage.v2i01.833

Abstract

Communication is a statement and a technique of how a communicator deliver a message tocommunicant. At this point, communication process in delivering message or information itselfoccures when a customer service officer serves a customer or in other words, the process takes placein direct communiation activity with the customers. Customer service has role as the the front line ofthe company and the connector between company and its customers. It has become the duty andresponsibility for a company to provide service in the terms of product information,consultation,handling complaints, after sales service, and so on. In delivering message and informaionto customers, a customer service officer must have competency in communicating the information andsolution related to customer needs and complaints, so that the customer satisfaction can be attained.This matter has attracted the writer to do a reasearch entitled “The Role of Customer Service inIncreasing Customer Satisfaction by means of interpersonal Approach”. This research applies casestudy method and qualitative research approach. Regarding to the character of this research, thewriter gives description about research topic which is derived from data source; in forms of interviewsand observations. On the other hand, this research also applies interpretive paradigm andinterpersonal communication theory by Deddy Mulyana, Theory of coordinated meaning managementby West & Turner.Keywords: Customer Service, Cutomer Satisfaction, Interpersonal Communication
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