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All Journal Ultimacomm: Jurnal Ilmu Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Abdimas Musi Charitas
Yudi Sudiana
Universitas Amikom Purwokerto
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences

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PELECEHAN SEKSUAL PADA LAKI-LAKI DAN PERSPEKTIF MASYARAKAT TERHADAP MASKULINITAS (ANALISIS WACANA KRITIS NORMAN FAIRCLOUGH ) Adita Miranti; Yudi Sudiana
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i2.2809

Abstract

Pelecehan seksual yang terjadi di sekitar kita pada umumnya seringkali merugikan perempuan. Namun dalam penelitian ini menganalisis lebih dalam pelecehan seksual yang menimpa laki-laki. Namun perspektif maskulinitas di masyarakat yang menjadi korban tidak banyak yang melaporkannya. Pelecehan seksual diartikan sebagai suatu keadaan yang tidak dapat diterima baik secara lisan, fisik, atau isyarat seksual dan pernyataan yang bersifat menghina atau mengintimidasi yang bersifat membedakan dan menjatuhkan salah satu jenis kelamin. Fokus penelitian ini meninjau dan menggambarkan lebih dalam bahwa tindakan pelecehan seksual bisa saja terjadi pada semua jenis kelamin baik perempuan maupun laki-laki. Perspektif maskulinitas yang ada di masyarakat membuat pelecehan pada laki-laki menjadi serius. Penelitian kualitatif ini menggunakan paradigma kritis dengan tipe deskriptif dan menggunakan Model Analisis Wacana Kritis Norman Fairclough. Data diperoleh dari observasi langsung di lapangan, dengan wawancara informan yang mendalam. Hasil penelitian menunjukan bagaimana pelecehan seksual bukan hanya terjadi pada perempuan namun bisa menimpa laki-laki. Dampak dari pelecehan seksual yang terjadi pada laki-laki cenderung berdampak pada keadaan psikologis karena pelecehan seksual yang dialami dianggap normal.
Pelatihan Fotografi Produk Pada Kelompok Masyarakat Desa Rempoah, Kabupaten Banyumas Adita Miranti; M.Rafiun Nasrul Majid; Yudi Sudiana
Jurnal Abdimas Musi Charitas Vol. 6 No. 1 (2022): Jurnal Abdimas Musi Charitas Vol 6, No. 1, Juni 2022
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.639 KB) | DOI: 10.32524/jamc.v6i1.384

Abstract

The rapid development of internet media, makes people are required to be more creative and innovative in using internet media and designing their product promotion designs, in this case visual designs in the form of product photos that are quite interesting and creative. This is due to the emergence of competition that emphasizes creativity and innovation in promotional and marketing activities for the public using the internet as a means to carry out their promotional, marketing and transaction activities. This ability is still very low for members of community groups, especially community groups in Rempoah Village, Banyumas Regency. This is what motivates the community activity implementation team to provide “Design Photography” training using existing, affordable and easy-to-obtain equipment and produce product photos that match their needs in carrying out promotions. This training is carried out by providing theoretical material, followed by direct field practice, where participants apply the knowledge related to product photography that has been conveyed previously. From this training, participants gain new knowledge on how to make attractive product photos using the tools they already have. The rapid development of internet media, makes people are required to be more creative and innovative in using internet media and designing their product promotion designs, in this case visual designs in the form of product photos that are quite interesting and creative. This is due to the emergence of competition that emphasizes creativity and innovation in promotional and marketing activities for the public using the internet as a means to carry out their promotional, marketing and transaction activities. This ability is still very low for members of community groups, especially community groups in Rempoah Village, Banyumas Regency. This is what motivates the community activity implementation team to provide “Design Photography” training using existing, affordable and easy-to-obtain equipment and produce product photos that match their needs in carrying out promotions. This training is carried out by providing theoretical material, followed by direct field practice, where participants apply the knowledge related to product photography that has been conveyed previously. From this training, participants gain new knowledge on how to make attractive product photos using the tools they already have. Keywords : Product photography, Promotion, Community Group
Meaning Construction of Good Looking in Public Relation Practitioners at Hotel Industries Ade Tuti Turistiati; Yudi Sudiana; Adita Miranti
Ultimacomm: Jurnal Ilmu Komunikasi Vol 15 No 1 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i1.3126

Abstract

The profession of public relations (PR) is required in the hotel industry. Society frequently perceives a PR practitioner as having both technical and non-technical requirements, such as being good looking. In reality, one of the requirements for becoming a public relations officer in the hotel industry is that a person be good looking. The purpose of this study is to explore the construct meaning of good looking in hotel PR practitioners. Furthermore, the researchers examined the challenges that the hotel industry faces in obtaining good-looking PR, as well as solutions to these challenges. The theory of reality construction and symbolic interaction is used in this study, which employs a qualitative descriptive research method. According to the findings of the study, the definition of good looking is perceived as a myth that is spreading in society, namely beautiful/handsome with white skin, tall and slim. However, some interpret good-looking as more intellectual, which impacts job performance. Furthermore, when it comes to hotel public relations, hotel managers tend to prioritize physical appearance. It can be considered discrimination, dehumanization, and subordination.
Co-Authors Ade Tuti Turistiati Adita Miranti M.Rafiun Nasrul Majid