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All Journal Jurnal Mantik Enrichment : Journal of Management
Dhita Dhora Damayanti
Islamic University of Lamongan
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Journal : Jurnal Mantik

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The Implementation of Customer Relationship Marketing Strategy on Customer Satisfaction in KPRI Budi Luhur Lamongan Dhita Dhora Damayanti
Jurnal Mantik Vol. 4 No. 3 (2020): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2020.1054.pp1989-1993

Abstract

"The Effect of Customer Relationship Marketing Strategy Implementation on Customer Satisfaction at KPRI Budi Luhur Lamongan". The purpose of this thesis is to determine the relationship between Customer Relationship Marketing variables and customer satisfaction either jointly or partly at KPRI Budi Luhur Lamongan from 2016 to 2019. From this research variable, it will be obtained which variable is the most dominant in customer satisfaction. The research object uses the method of observation, interviews, and documentation. While the data analysis technique uses the Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Correlation Test, Coefficient of Determination, t test, F test. or partly at KPRI Budi Luhur Lamongan from 2016 to 2019. From this research variable, it will be obtained which variable is the most dominant in customer satisfaction.
Analysis of Right Advertising Strategies in Business to Increase Sales Turnover at Persela Store Lamongan Dhita Dhora Damayanti
Jurnal Mantik Vol. 3 No. 3 (2019): November: Manajemen, Teknologi Informatika dan Komunikasi (ManTIK)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol3.2019.1066.pp167-169

Abstract

Advertising has received a sharp spotlight since the information aspect is an important part of business, effective advertising activities are seen as being able to influence the tendency to consume in society. This study aims to determine the advertising strategy that is currently being implemented by Persela Store Lamongan and to find out which advertising strategies can drive increased sales in Persela Store Lamongan. The method of analysis used is qualitative method using SWOT analysis, IFAS, EFAS, SWOT matrix. The results show that the Advertising Strategy applied by Persela Store Lamongan currently has implemented all Advertising Strategies with the 5M concept, namely: Mission (goal) , Money (money), Message (message), Media (media), Meansurement (measurement) but not yet implemented optimally. Advertising Strategy Analysis using SWOT analysis is the most appropriate in an effort to increase sales turnover at Persela Store Lamongan. ategi SO (Strength Opportunity) with Mission (objectives) and Media (media) strategies. thus showing that Persela Store Lamongan is on the right track by continuing to carry out aggressive strategies to increase sales turnover..
Effect of Service Quality on Customer Satisfaction at BMT Mandiri Sejahtera, Sekapuk Branch Dhita Dhora Damayanti
Jurnal Mantik Vol. 4 No. 1 (2020): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2020.1135.pp981-986

Abstract

The purpose of this study was to determine whether there is an influence of service quality on customer satisfaction at the Mandiri Sejahtera BMT Sekapuk Branch. The sample of this research was 60 BMT Mandiri Sejahtera Branch Customers in Sekapuk, sampling using a random sampling method that is determining the sample that provides equal opportunity for each member of the population to be sampled. Data analysis using Multiple Linear Regression Test with the accuracy of the model (classic assumption test), hypothesis testing using the coefficient of determination test (R2), persial test (t test), while processing data using SPSS 20. The results showed that the quality of service explains its existence against variables customer loyalty, besides that, service quality has a positive and significant impact on customer satisfaction.
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