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All Journal LINIMASA: JURNAL ILMU KOMUNIKASI
Muhammad Fazri Candra
Universitas Pasundan
Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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STRATEGI KOMUNIKASI BOX2BOX MEDIA NETWORK DALAM PERSAINGAN INDUSTRI PODCAST DI INDONESIA Muhammad Fazri Candra; Zahra Nabila Azka
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2022): Januari 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i1.4820

Abstract

Abstract The audio-based media industry is always growing, one of which is the existence of broadcasts or better known as podcasts. The great interest of listeners from siniar has made the industry grow, one of which is the birth of Box2box Media Network, which is a podcast-based media network. This research discusses the Box2Box Network communication strategy in the Podcast Industry Competition. This study uses descriptive qualitative research methods with data collection carried out using interviews, observation, and documentation.This research uses communication aspects, namely audience introduction, message preparation, method determination, media determination. The results of the communication strategy research conducted in Box2Box is by creating a business model that is carried out in Box2Bx, one of which is brand placement, which covers various possibilities, beyond that social media as part of a vertical podcast, selling podcasters as talent, access and connection to resources, whether it's talent, editors, or designers or other figures, who open up opportunities for collaboration and can advance the quality of Box2Box Media Network.
EFEKTIVITAS YOUTUBE SEBAGAI MEDIA PROMOSI PROGRAM STUDI ILMU KOMUNIKASI FISIP UNPAS Muhammad Fazri Candra
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2022): Juli 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i2.5683

Abstract

This study aims to find out how effective YouTube is as a promotional media in the Pasundan University and the general public in improving the Pasundan University brand image. This study uses qualitative research methods in descriptive form. The problem in this study is how effective the YouTube PR media can be a campus promotion tool and a means to improve the Pasundan University brand image. The results of this study indicate that the youtube promotional media can easily attract public interest to seek information on the public relations youtube channel, thereby indirectly making many people who know about Pasundan University and the brand image of Pasundan University also increase. There are several obstacles experienced by the Public Relations of the University of Pasundan in building the YouTube channel of Public Relations from the beginning until now, starting from the internal campus which still does not know much about the Public Relations YouTube channel of the University of Pasundan to the limited ideas for creating content on the YouTube Public Relations of the University of Pasundan.
Co-Authors Zahra Nabila Azka