Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Avant Garde
Centurion Chendy Priyatna
Unknown Affiliation
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
IMPLEMENTASI PROGRAM AYO NAIK BUS OLEH PERUM DAMRI BANDUNG Rizqi Wahyu Pratama; Hanny Hafiar; Centurion Chendy Priyatna
Avant Garde Vol 6, No 2 (2018): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.77 KB) | DOI: 10.36080/avg.v6i2.764

Abstract

This study aims to find out the process of program implementation Ayo Naik Bus by Perum DAMRI Bandung, to determine the cause of the failure of the program Ayo Naik Bus, and to know the communication patterns Perum DAMRI Bandung in overcoming the obstacles that occur in the program Ayo Naik Bus. The theory used in this research is Social Construction theory of Reality. The methodology used is qualitative approach with a case study. The research data was collected by observation, interview, online search, and literature study. The result of this research is the implementation process which originated from the idea of Ministry of Transportation which then implemented into a program by the Marketing and Development division of Perum DAMRI Bandung through special strategies with the aim to increase the interest of Bandung society to use the bus. The results of the implementation of this program are not successful because of the emergence of barriers from external and internal companies that can not be overcome. To find solutions to these problems Perum DAMRI establish a communication pattern with internal and external companies
Co-Authors Hanny Hafiar Rizqi Wahyu Pratama