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Andreas Heryjanto
Universitas Bunda Mulia
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Pengaruh Kredibilitas Influencer, Nominal Harga, dan Media Sosial terhadap Minat Pembelian dengan Mediasi Citra Merek di Tokopedia Berlianfin Wibowo; Andreas Heryjanto
Journal of Business & Applied Management Vol 13, No 1 (2020): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v13i1.2133

Abstract

Di era globalisasi, perkembangan teknologi berubah secara pesat. Perkembangan teknologi diikuti juga dengan kemajuan bisnis yang berubah dari bisnis tradisional menjadi bisnis modern. Tokopedia merupakan aplikasi e-commerce yang sudah hadir di 93 persen kecamatan di Indonesia. Untuk mencapai angka tersebut cara yang di lakukan Tokopedia adalah mempromosikan produk-produk mereka melalui influencer, memberikan harga terjangkau, dan menggunkan media sosial. Penelitian ini bertujuan untuk melihat pengaruh dari kredibiltas influencer, nominal harga, dan media sosial terhadap minat pembelian yang dimediasi oleh citra merek. Kredibilitas influencer, nominal harga, dan media sosial merupakan variabel dependen dan minat harga merupakan variabel independen, sedangkan citra merek merupakan peubah mediasi. Sampel dari penelitian ini adalah individu yang pernah berbelanja di Tokopedia. Sampel minimal terkumpul sebanyak 190 sampel yaitu 19 indikator dikali 10. Penelitian ini menggunakan teknik analisis kuantitatif dengan Structural Equiation Modeling (SEM) dan diolah dengan SmartPLS 3.0 Hasil yang diperoleh dari penelitian ini menunjukan bahwa tidak ada pengaruh positif antara kredibillitas influencer terhadap minat pembelian dan kredibilitas influencer juga tidak ada pengaruh positif terhadap minat pembelian melalui mediasi citra merek, harga berpengaruh positif terhadap minat pembelian, harga juga berpengaruh positif terhadap minat pembelian dengan mediasi citra merek, media sosial berpengaruh positif terhadap minat pembelian, tetapi dengan mediasi citra merek maka tidak berpengaruh antara media sosial dengan minat pembelian. Terdapat hasil positif signifikan diantara citra merek dengan minat pembelian. Dengan hasil ini maka diharpakan tokopedia dapat lebih fokus terhadap harga karena menurut penelitian ini harga sangat berpengaruh terhadap minat pembelian. Kata Kunci; Influencer, harga, media sosial, citra merek, dan minat pembelian. ABSTRACT In the era globalization, technology development are change rapidly. Technological developments are followed by change of business from traditional business to modern business. Tokopedia is an e-commerce application that has been exist in 93 percent of district in Indonesia. To achieve this number, the way Tokopedia has done is promote their products through influencers, providing affordable prices, and using social media. The research aims to look at the influence of credibility influencers, nominal price, and social media on purchase intention mediated by brand image. Credibility Influencer, nominal price and social media are the dependent variable and purchase intention is the independent variable, while brand image is a mediation variable. The sample of this research is individuals who have shopped at Tokopedia. The minimum sample collected is 190 which is 19 Indicator multiplied by 10. This research uses quantitative analysis technique with Structural Equiation Modeling (SEM) and processed with SmartPLS 3.0 .The result obtained from there are no any effect between credibility influencer and purchase intention, also with mediates by brand image there is not any effect between influencer and purchase intention. There are positive significantly between nominal price and purchase intention even mediate by brand image there are still positive significant, there are positive significant between social media and purchase intention, but there are no any effect between social media and purchase intention if mediate by brand image, brand image is significant positive to purchase intention. With result from this research Tokopedia must focus to price because price is very effective to purchase intention
PENGARUH PENGHARGAAN FINANSIAL, PROMOSI JABATAN, DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN YANG DIMEDIASI OLEH LOYALITAS KARYAWAN (STUDI EMPIRIS: KARYAWAN PT XXX JAKARTA) Eka Ardyah Garini; Andreas Heryjanto
JURNAL STUDI MANAJEMEN ORGANISASI Vol 18, No 1 (2021)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.471 KB) | DOI: 10.14710/jsmo.v18i1.42735

Abstract

The purpose of this study was to find out the effect of financial rewards, promotions, and job satisfaction on employee performance mediated by employee loyalty, where an empirical study was conducted on employees of PT XXX. In this research, hypothesis testing is used and this type of research is included in quantitative research. Primary data in this study were obtained by distributing questionnaires as many as 224 valid questionnaires given to respondents who were employees of PT XXX. Sampling with proportional stratified random sampling technique. Data analysis was processed using Structural Equation Model (SEM) with Smart PLS software version 3.2. The results were found if financial rewards have a positive and significant effect on employee performance, promotion has a positive and significant effect on employee performance, and job satisfaction has a positive and significant effect on employee performance. Then financial rewards have a positive and significant effect on employee loyalty, but promotion does not have a positive and significant effect on employee loyalty, and job satisfaction has a positive and significant effect on employee loyalty. Then employee loyalty has a positive and significant effect on employee performance, financial rewards have a positive and significant impact on employee performance mediated by employee loyalty. However, job promotion does not have a positive and significant effect on employee performance mediated by employee loyalty, and job satisfaction has a positive and significant effect on employee performance mediated by employee loyalty. The limitation in this study lies in the use of samples, which were only obtained from one private hospital in North Jakarta. Therefore, the results in this study cannot be generalized to all hospitals, because of the different characteristics between hospitals.
Pengaruh Job Insecurity, Work Stress, dan Workfamily Conflict terhadap Turnover Intention dengan Burnout sebagai Variabel Mediasi (Studi Empiris: Karyawan PT. XYZ di Jakarta Pusat) Agatha Christy; Andreas Heryjanto
Journal of Business & Applied Management Vol 14, No 2 (2021): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v14i2.2831

Abstract

Penelitian ini dilakukanuntuk mengetahui pengaruh job insecurity, work stress, dan work-family conflict terhadap turnover intention dengan burnout sebagai variabel mediasi pada karyawan PT. XYZ di Jakarta Pusat. Jenis riset yang digunakan adalah riset pengujian hipotesis. Jenis penelitian yang dipilih adalah kuantitatif. Metode pengumpulan data yang digunakan adalah kuesioner yang disebarkan kepada karyawan pada PT XYZ berjumlah 136 orang. Metode pengolahan data yang digunakan dalam penelitian ini adalah partial least square. Hasil penelitian menunjukkan variabel independen yang berpengaruh terhadap turnover intention secara langsung adalah job insecurity, sedangkan work stress dan work family conflict secara langsung tidak berpengaruh terhadap turnover intention. Secara tidak langsung, variabel yang berpengaruh terhadap turnover intention melalui burnout meliputi work stress dan work family conflict, di mana ditemukan bahwa work family conflict memiliki kontribusi lebih besar terhadap turnover intention dibandingkan dengan work stress. Hal ini menunjukkan bahwa burnout adalah variabel yang memiliki peran sebagai partial mediating, yaitu di mana saat burnout dipengaruhi oleh work family conflict, maka akan meningkatkan turnover intention, namun hal ini tidak berlaku pada work stress.
Increase Employee Retention: Impact Work-Life Balance, Meaningful Work, and Job Satisfaction Towards Turnover Intention Angelyn Kuancintami; Andreas Heryjanto
Jurnal Indonesia Sosial Sains Vol. 4 No. 11 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i11.920

Abstract

This study aims to examine the impact of work-life balance and meaningful work on turnover intention, with the mediating role of job satisfaction among employees at PT. Spectrum UniTec. The probability sampling technique with a simple random sampling approach was used to obtain 246 employee samples in PT. Spectrum UniTec Tangerang. Data were analyzed using the SEM-PLS method. This empirical study reveals that work-life balance, meaningful work, and job satisfaction have a significant negative impact on turnover intention. Meanwhile, work-life balance and meaningful work have a significant positive influence on job satisfaction. This empirical study also indicates that job satisfaction mediates the relationship between work-life balance and meaningful work on turnover intention. This study examines work-life balance, meaningful work as predictors of turnover intention, and confirms that job satisfaction is a mediating variable between meaningful work and work-life balance on turnover intention.Companies can pay attention to and create a work environment that supports employees' work-life balance, helps employees find meaning in their work, and enhances employee job satisfaction as efforts to reduce turnover intention. This research can enhance understanding of how factors like work-life balance, meaningful work, and job satisfaction interact and influence turnover intention
The Influence of The Principal's Leadership Style and School Culture On Teacher Performance Mediated By Work Motivation Febriana Kristin Marjono; Andreas Heryjanto
Jurnal Indonesia Sosial Sains Vol. 4 No. 11 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i11.923

Abstract

The purpose of this study is to examine the Influence of School Principal's Leadership Style and School Culture on Teacher Performance Mediated by Work Motivation in XYZ School, Lampung, Indonesia. This study is quantitative research with 142 teachers’ population at XYZ School, Lampung, Indonesia. The respondent criteria include teachers who have been teaching for a minimum of 6 months, based on the teacher data available in May 2023 in XYZ School, Lampung, Indonesia, with no restrictions on gender and age. Based on the Slovin sample size calculation above, the sample size used in this study was 105 respondents. The data analysis technique used descriptive analysis of Partial Least Square Structural Equation Modeling (PLS-SEM) to measure the relationship between variables with the assistance of SmartPLS software. The research findings indicate that the variables of principal’s leadership style, school culture, and work motivation have a positive and significant influence on teacher performance. In addition, the principal's leadership style has a positive and significant effect on teacher performance, school culture has a positive and significant effect on teacher performance, the principal's leadership style has a positive and significant effect on work motivation, school culture has a positive and significant effect on work motivation, work motivation has a positive and significant effect on teacher performance, the principal's leadership style has a positive and significant effect on teacher performance mediated by work motivation, and school culture has a positive and significant effect on teacher performance mediated by work motivation
Influence Social Media Marketing and Marketing Mix of Repurchase Decision Mediated By Repurchase Intention Nirawaty Silalahi; Andreas Heryjanto
Jurnal Indonesia Sosial Sains Vol. 4 No. 11 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i11.926

Abstract

The purpose of this study was to determine the effect of social media marketing and marketing mix on repurchase decisions mediated by repurchase intention among consumers of Paramount Land Gading Serpong Tangerang. This is a type of quantitative research with the research population being consumers who have purchased and owned property at PT Paramount Land. The sampling technique in this research is non-probability sampling with purposive sampling. The sample used for respondents in this study amounted to 173 respondents. Based on Hair et al that the minimum sample size is 5-10 times the number of indicators and the author uses 5 times the indicator. The data analysis technique used descriptive analysis of Partial Least Square Structural Equation Modeling (PLS-SEM) to measure the relationship between variables with the help of Smart PLS software. The research results indicate that social media marketing has a significant positive influence on repurchase decision, marketing mix has a significant positive influence on repurchase decision, social media marketing has a significant positive influence on repurchase intention, marketing mix has a significant positive influence on repurchase intention, repurchase decision has a significant positive influence on repurchase intention, social media marketing has a significant positive influence on repurchase decision mediated by repurchase intention, marketing mix has a significant positive influence on repurchase decision mediated by repurchase intention
The Effect of Price Perception, Product Quality, Service Quality On Consumer Loyalty Mediated By Consumer Satisfaction Yohana Ribka BR Ginting; Andreas Heryjanto
Jurnal Indonesia Sosial Sains Vol. 4 No. 11 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i11.928

Abstract

The study aims to analyze customer satisfaction and test customer loyalty which is influenced by perceived price, product quality and service quality based on the reputation of salted fish sellers in the BSD Modern Market. In this study, the technique of taking data sources by means of non probability sampling with purposive sampling method. The sample used is salted fish buyers in the BSD modern market - Tangerang with a productive age of 20-65 years collected through questionnaires, totaling 160 respondents. This study uses Partial Least Squares SEM or what is called PLS-SEM and identifies the relationship between variables as well as conceptual and operational definitions using previous research, which includes using the variables of price perception, product quality, and service quality as independent variables, customer loyalty as the dependent variable, and customer satisfaction as the intervening variable. The results of this study indicate that price perception has a positive, but insignificant effect on consumer loyalty and product quality has a positive, but insignificant effect on consumer loyalty, while service quality has a positive and significant effect on consumer loyalty. Price perceptions, product quality and service quality have a positive and significant effect on customer satisfaction. Price perceptions, product quality and service quality have a positive and significant effect on consumer loyalty mediated by salted fish consumer satisfaction in BSD Modern Market - Tangerang
Mediated by job satisfaction (Empirical Study: Employees of Perum Indonesian Aviation Navigation Service Provider Jakarta Air Traffic Services Center Branch) Lestari Wulandari Annisia Hadi; Andreas Heryjanto
Asian Journal of Social and Humanities Vol. 2 No. 2 (2023): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i2.176

Abstract

The purpose of this study is to determine the influence of the work environment and leadership style on employee loyalty with job satisfaction as a mediating variable in Perum LPPNPI JATSC Branch Office. This study used a quantitative approach. The survey was conducted to 180 respondents with the criteria that respondents were employees of Perum LPPNPI JATSC Branch Office. Data was analyzed with Structural Equation Model (SEM) and data processing using Partial Least Square (PLS) approach with SmartPLS program version 4.0. The results showed that the variables of work environment, leadership style and job satisfaction had a positive and significant influence on employee loyalty. In addition, the work environment and leadership style also have a positive and significant influence on job satisfaction. The results of indirect influence testing show that the job satisfaction variable mediates the relationship between the work environment and employee loyalty and also mediates the relationship of leadership style to employee loyalty. This research provides practical implications for companies to always pay attention to the work environment and leadership style used by their leaders so that employees can work safely and comfortably so that employee loyalty and job satisfaction can increase
The Influence of Self-Efficacy, Work Discipline and Organizational Culture On Employee Performance Mediated By Job Satisfaction Pieter Iman Saro; Andreas Heryjanto
Asian Journal of Social and Humanities Vol. 2 No. 8 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i8.312

Abstract

The study aimed to examine self-efficacy, work discipline and organizational culture on employee performance mediated by job satisfaction. In this study, the technique of taking data sources by means of non-probability sampling with purposive sampling method. The sample used was employees at PT APM Logistics collected through a google form online questionnaire totaling 145 respondents. This study uses Partial Least Square SEM or what is called PLS-SEM. This study uses variables of self-efficacy, discipline and culture as dependent variables, employee performance as an independent variable, and job satisfaction as a mediating variable. The results of this study indicate that efficacy has no positive and significant effect on employee performance, work discipline has a positive and significant effect on employee performance, organizational culture has a positive and significant effect on employee performance, self-efficacy has a positive and significant effect on job satisfaction, work discipline has a positive and significant effect on job satisfaction, organizational culture has a positive and significant effect on job satisfaction, job satisfaction has a positive and significant effect on employee performance, job satisfaction mediates the effect of self-efficacy on employee performance, job satisfaction mediates the effect of work discipline on employee performance, job satisfaction does not mediate the effect of organizational culture on employee performance
Co-Authors Agatha Christy Angelyn Kuancintami Berlianfin Wibowo Eka Ardyah Garini Febriana Kristin Marjono Lestari Wulandari Annisia Hadi Nirawaty Silalahi Pieter Iman Saro Yohana Ribka BR Ginting