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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Journal of Business and Applied Management
Sri Wijihastuti
Universitas Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Exploring the Intention Factors of Using Online Transportation in Jakarta with Multiple Regression Eko Retno Indriyarti; Sri Wijihastuti
Journal of Business & Applied Management Vol 14, No 1 (2021): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v14i1.2680

Abstract

There is still a gap in explaining the factors that influence the desire to use online transportation, especially for users from generation X and generation Y who use measurement variables of service quality, satisfaction, and government policies to be the background for this research. In addition, lifestyles surrounded by trends and popularity, for example in big cities, also shape buying patterns, especially among younger age groups. This study aims to explain and analyze the factors that influence the desire to use online transportation for users who come from generations X and Y in Jakarta. This quantitative research uses multiple regression models with Statistical Package for Social Science (SPSS) analysis tools 25. By using surveys and questionnaires compiled on a Likert scale of 1-5 on 180 respondents, this study explains that the quality of services provided by transportation service providers online influences the desire of generation X and Y in Jakarta to use online transportation. Furthermore, the results of this study explain that the overall satisfaction felt by users from generations X and Y in Jakarta has no effect on the desire to use online transportation itself. Third, the results of this study explain that government policy has no effect on the desire to use online transportation from generations X and Y in Jakarta. Simultaneously this study explains the results where the quality of services provided by online transportation service providers, perceived overall satisfaction, and government policies regarding online transportation influence the desire of generation X and Y in Jakarta to use online transportation. Dynamic competition also provides input on other variables that need to be used for previous research, such as the form of marketing strategies undertaken or the communication skills of driver partners as part of the company's human resources.
Determinan Kepuasan Penggunaan Pembayaran Menggunakan OVO Pada Pengguna Transportasi Online Eko Retno Indriyarti; Sri Wijihastuti
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Indonesia, a wide range of cashless payment systems have been combined with a variety of applications, including online commerce, financial technology, and online transportation. Online transportation service providers, on the other hand, continue to accept cash payments for online transportation. In the middle of online transportation service providers' efforts to develop customer happiness initiatives, they must also be prepared to anticipate customer decisions to switch from cash to cashless payment methods. This is something that online transportation service providers should think about. Based on these findings, the purpose of this study is to determine the elements that influence customer satisfaction when applying the OVO payment method for online transportation. This quantitative notion is used in research that involves 146 samples to be analyzed with SMART PLS 3.0. The findings of this study show that the switching load has a substantial impact on youthful users of online transportation in Jakarta's desire to switch payment methods to OVO. Furthermore, this study demonstrates that the switching burden has no substantial impact on young users' happiness with OVO payment methods for online transportation in Jakarta. The study's third finding reveals that online transportation users in Jakarta's desire to switch to an OVO payment method has a substantial impact on their satisfaction with the service. According to the findings, there is a considerable effect of the desire to switch on user satisfaction, which can be used as a signal for service providers to consider attraction elements for switching, such as cheaper promotional programs than competitors.
Co-Authors Indriyarti, Eko Retno