Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal JURNAL EKOBIS DEWANTARA Jurnal Ilmiah ASET Jurnal Bhakti Karya dan Inovatif
Titik Desi Harsoyo
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah ASET

 1 
Pengaruh Lingkungan Internal Restoran terhadap Niat Beli Ulang Titik Desi Harsoyo
Jurnal Ilmiah Aset Vol 10 No 1 (2008): Jurnal ASET Volume 10 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to empirically test the effect of menu, employees service and ambience on repurchase intention of family restaurant and fast food restaurant. A self-report questionnaire is used to measure quality of menu, employees service, ambience, satisfaction and repurchase intention. Data are collected from 432 respondent, consist of 182 respondents for family restaurant and 250 respondent for fast-food restaurant. The result of the two types of restaurant indicates a difference inly on employees service. The effect of employees service on repurchase intention of family restaurant is direct, meanwhile of fast food is mediated by satisfaction. Menu and ambience affect repurchase intention on the both types of restaurant.
Co-Authors Inayah Wulandari Leli Avi Yuliani