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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial E-Amal: Jurnal Pengabdian Kepada Masyarakat ProBisnis : Jurnal Manajemen NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Mawardi Mawardi
Universitas Muhammadiyah Lampung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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IMPROVEMENT OF BUSINESS CAPACITY AND MANAGEMENT IN THE SERIKAT SAUDAGAR NUSANTARA UMKM COMMUNITY BANDAR LAMPUNG Mawardi Mawardi; Abizar Abizar
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1: Januari 2021
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v1i1.384

Abstract

Micro, Small and Medium Enterprises (UMKM) is a business sector that has proven to be very important in overcoming the consequences and impacts of the economic crisis that has hit Indonesia. The micro, small and medium enterprises sector has been able to contribute in boosting Indonesia's economic growth so far. The strategic position of UMKM community players because this sector has several advantages over large businesses. The advantages of this sector include the ability to absorb labor and use local resources, and its relatively flexible and populist business. The Serikat Saudagar Nusantara UMKM Community is a UMKM community with 104 members, this community aims to give birth to powerful Lampung UMKM. based on observations and interviews of the management and members of the UKM, the Serikat Saudagar Nusantara UMKM Community, they are still lacking in terms of management, marketing and financial reports so that they really need assistance and improve skills in the form of management, marketing, and financial reports. The method of service and activities carried out is to explore problems, found urgent problems, namely management, marketing and finance so that training and assistance in management and marketing technology aspects are needed. The results of this activity have been the implementation of the management function (POAC) in the activity plan, improving marketing skills and good management so that there is an increase in turnover at UMKM community
MEMBANGUN EKONOMI KELUARGA DENGAN BISNIS SYARIAH MELALUI HALAL NETWORK INTERNASIONAL Mawardi Mawardi; Ruslaini Ruslaini
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 4 (2023): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i4.2023.2027-2036

Abstract

Sharia business is a business activity that is developed according to the rules stated in the Al-Quran and Hadith. In order to be called a sharia business or business, all aspects of the activity must apply sharia principles. In running a sharia business, HNI has an important program in building the family economy. The formulation of the research problem is (1). How is the HNI program in building the economy? (2) What are the HNI sharia business opportunities in building the family economy? This field research descriptive in nature, with data collection through interviews with related parties, observations of the environment and documentation data conducted through official HNI websites, education through on-line and off-line broadcasts. The results of the study found that in building the family economy it was carried out with 4 programs (1) inviting lifestyle changes to halal products, (2) empowering family health and family economy (3) allocating funds for product promotion in Asia and the world, (4) ) provides businesses that meet the criteria as businesses that are in great demand today. HNI opens the widest possible opportunities for everyone, the same opportunities as well as opportunities for success in building the family economy.
Pelatihan Wirausaha Bagi Pelaku Usaha Mikro Kecil Dan Menengah (UMKM) Di Desa Durian Kecamatan Padang Cermin Kabupaten Pesawaran Mawardi Mawardi; Ulil Albab; Azka Nuriah; Novia Reka; Nofan Refaldi
NUSANTARA Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2023): November : Jurnal Pengabdian kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i4.1959

Abstract

The aim of this MSME training program is that the aim of entrepreneurial training is not to direct people or SMEs to create new businesses, but to help SMEs to see business opportunities and new markets by looking at them from a different angle. This different angle is more directed at the need for new innovations from businesses that are currently being run and ensuring business continuity. This activity can increase sales and profits, expand target markets, deepen customer loyalty, and increase competitive advantage (Perwita, 2021). The benefits obtained from this activity are for participants to gain knowledge and product promotion. Increased product orders from a wider target market will also be obtained. Apart from that, this activity also provides social learning for the implementing team, namely students. Students interpret the knowledge gained on campus by providing benefits to many people. Students also carry out downstream research and interpret knowledge for the progress of SMEs. Increased product orders from a wider target market will also be obtained. The method used is Participatory Action Research (PAR). From the results of the service, it can be concluded that this MSME training was carried out so that Konveksi Aura consumers would increase and expand from various regions. This MSME training uses Instagram media which will be filled with content and product videos. This video content is in the form of product manufacturing procedures, types of products produced, and profiles, pachaking designs. The content video is published on the durian village Instagram account.
Utilization of Digital Marketing by Sharia Economics Students at UIN Raden Intan in Online Business Fida Abdurrofi; Ulil Albab; Mawardi Mawardi; Sri Choiriyati
ProBisnis : Jurnal Manajemen Vol. 14 No. 4 (2023): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i4.270

Abstract

Irresponsible individuals often misuse social media, but for university students, social media is essential, especially for online businesses. Students use derivatives from digital marketing, namely social media, which is supported by various applications for online business purposes. The methodology employed is descriptive qualitative research, and the data sources are primarily gathered through field research and supplemented by observations, interviews, and documentation. The data analysis technique used is qualitative research with a discourse analysis model. Discourse analysis primarily examines the "how" aspect of communication texts or messages. The discourse analysis focuses on analyzing the news text and understanding how the message is conveyed. The utilization of social media, which stems from digital marketing, is predominantly practiced by UIN Raden Intan students engaged in online businesses. They extensively employ social media to advance their business while recognizing the potential risks associated with social media and understanding its various aspects to prevent any detrimental outcomes.
Co-Authors Abizar Abizar Azka Nuriah Fida Abdurrofi Nofan Refaldi Novia Reka Ruslaini Ruslaini Sri Choiriyati Ulil Albab