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Stephany Tedjohartoko
University of Surabaya
Industrial & Manufacturing Engineering

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THE INFLUENCE OF MOBILE PHONE’S FORMS IN THE USER PERCEPTION Suteja, The Jaya; Tedjohartoko, Stephany
Industrial and Systems Engineering Assessment Journal (INASEA) Vol 13, No 1 (2012): INASEA Vol. 13 No. 1
Publisher : Industrial and Systems Engineering Assessment Journal (INASEA)

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Abstract

Not all types of mobile phone are successful in entering the market because some types of the mobile phone have a negative perception of user. Therefore, it is important to understand the influence of mobile phone’s characteristics in the local user perception. This research investigates the influence of QWERTY mobile phone’s forms in the perception of Indonesian user. First, some alternatives of mobile phone’s form are developed based on a certain number of mobile phone’s models. At the second stage, some word pairs as design attributes of the mobile phone are chosen to represent the user perception of mobile phone. At the final stage, a survey is conducted to investigate the influence of the developed form alternatives to the user perception. Based on the research, users perceive mobile phone’s form with curved top and straight bottom shapes and mobile phone’s form with slider and antenna as the most negative form. Meanwhile, mobile phone’s form with curved top and bottom shapes and mobile phone’s form without slider and antenna are perceived by the user as the most positive form.
Co-Authors The Jaya Suteja