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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) ALAMTANA: JURNAL PENGABDIAN MASYARAKAT UNW MATARAM IJBEM : Indonesian Journal of Business Economics and Management Valid Jurnal Pengabdian
Yusi Faizathul Octavia
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Religion Agriculture, Biological Sciences & Forestry Humanities Dentistry Economics, Econometrics & Finance Education Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)

 1 
PENGARUH KUALITAS PRODUK, HARGA DAN STORE ATMOSPHERETERHADAP MINAT BELI KONSUMEN PADA TOKO EMAS DAN MUTIARA DISEKARBELA KOTA MATARAM Yusi Faizathul Octavia
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 4 No. 1 (2015): JMM MARET 2015
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.583 KB) | DOI: 10.29303/jmm.v4i1.55

Abstract

This study aimed to analyze the significant influence between product quality, price,and store atmosphere toward consumer purchase intention on the gold and pearl store inSekarbela Mataram city. Intake of respondents conducted with convenience samplingtechnique using a questionnaire distributed to 100 respondents. The data analysis techniqueused is multiple linear regression analysis. Based on the analysis conducted, it can beconcluded that the variable quality of the product, price, and store atmosphere positive andsignificant impact toward consumer purchase intention on the gold and pearl store inSekarbela Mataram city. This means that if the quality of the product, price, and storeatmosphere is enhanced by the gold and pearls shop owners in Sekarbela city of Mataram,can be increasing the consumer purchase intention. While the dominant variable affectingconsumer purchase intention is the store atmosphere variable.Keywords:Quality of Product, Price, Store Atmosphere and Purchase Intention.
Co-Authors Baehaki Syakbani Elvina Setiawati Fauzi, Agus Khazin Hikmah Hikmah Khotmi, Herawati M Wahyullah Mustaan Mustaan Shinta Eka Kartika Sukma Hidayat Kurnia Abadi