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All Journal JURNAL MANAJEMEN BISNIS Economics and Digital Business Review Movere Journal
Ahmad Yusdarwin Waworuntu
Universitas Muslim Maros
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : JURNAL MANAJEMEN BISNIS

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Improving Brand Image, Price and Promotion Through Consumer Purchase Decisions Ahmad Yusdarwin Waworuntu; Adnan Hasan
Jurnal Manajemen Bisnis Vol. 8 No. 2 (2021): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

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Abstract

The study was conducted to determine the impact of brand image, price, and promotion on product purchasing decisions in the Pangkajene, Indonesia. Using primary data from a survey of all consumers conducted during the January to November 2020 sales period. The data were analyzed using the Statistical Product and Service Solutions program; the results indicated that brand image, price perception, and promotion all had a positive and significant effect on product purchasing decisions. Additionally, it was discovered that promotion has a significant impact on purchasing decisions for brand products in Pangkajene, Indonesia.
Co-Authors Adnan Hasan