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Urgensi Pertemuan dan Presentasi Dalam Organisasi Bisnis Gita Islya Asmara; Nita Erdina; Rizki Ananda Ariza; Suhairi Suhairi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 1 No 2 (2021): Dawatuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.97 KB) | DOI: 10.47467/dawatuna.v1i2.487

Abstract

The purpose of this article is to identify how to important it is to implement meeting and presentation management in improving quality and effectiveness in business organization. In the business world, there two important things in a running a business. First, a meeting or a meeting where is more of an activity that becomes a means for exchanging data and information, a place to dialogue ideas and concepts, and a place for the exchange of ideas through productive discussions. Any business organization will need fresh and creative new ideas and important information exchange. Second, in every meeting or meeting requires the delivery of information or a good presentation in general, the presentation is done to persuade, inform, motivate or inspire other. Presentations and meetings is an important thing that must be prepared if you are in the business world. The success or failure of a business is influenced by the way we prepare meetings and presentations. So, don’t ever underestimate the issue of this meetings and presentations because this is where all members of business organization in the discussion voice their opinion and ideas. Therefore, it is important for the author to convey two things that are very meaningful in the business world to be developed in you.
Pengembangan Produk Melalui Strategi Pemasaran Produk Kopi Bubuk Dalam Meningkatkan Penjualan: Rifka Fachrina; Muhammad Andre Alkahfi; Nita Erdina; Indry Anggraini Putri; Zainarti Zainarti
Transformasi Manageria:   Journal of Islamic Education Management Vol 3 No 2 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1100.367 KB) | DOI: 10.47467/manageria.v3i2.2978

Abstract

, Nita Erdina3, Marketing strategy is a strategy designed to promote goods or services with the aim of making a profit. The purpose of this study is to find out how product development through product marketing strategies through ground coffee product marketing strategies in increasing sales of gem coffee powder products. This research is descriptive qualitative, this method is used so that the writer knows or describes the reality of the event under study. Which is where the aim of the research was to find out how a good marketing strategy is for the development of sales of gem coffee products. The results of the study show that Permata Kopi does not maximize its marketing strategy. The newly optimized strategy is the product strategy. It is better if the owner of Permata Kopi is able to reconfirm his strategy, expand the marker network and increase promotions so that people are aware of Permata Kopi products. Keywords: coffee, marketing strategy, product