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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Empowerment Society
Ninik Lukiana
STIE Widya Gama Lumajang
Humanities Economics, Econometrics & Finance Social Sciences Other

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Journal : Jurnal Ilmu Manajemen Advantage

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Pengaruh Word Of Mouth, Brand Image, dan Country Of Origin Terhadap Keputusan Pembelian Smartphone Android Merek Samsung: Studi Kasus Pada Sekolah Tinggi Ilmu Ekonomi Widya Gama Lumajang Siti Naifatul Maulidiyah; Ninik Lukiana
Jurnal Ilmu Manajemen Advantage Vol. 1 No. 1 (2017): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v1i1.16

Abstract

The purposive of this study is to determine the influence of word of mouth, brand image, and country of origin purchase decision Samsung smartphone android brand in partial and simultaneous. Respondents are 48, analysis of data using multiple linear regression analysis, tested the basic assumptions and hypothesis testing. Result of this research showed that in partially word of mouth and brand image has positive significant effect on purchasing decision, brand image has positive and significant effect on purchasing decision, and country of origin has negative and significant effect on purchasing decision, and simultaneously showed that word of mouth, brand image, and country of origin of effect on purchasing decisions android smartphone brand Samsung. The purchase decision of Samsung smartphone android can be explane by word of the mouth, brand image and country of origin by 27% (coefession determinant). The remaining 73% can be explained by another variable can’t be examined on this research, example is product quality dan price.
Determinan Proporsi Pembiayaan Murabahah BPR Syariah NINIK LUKIANA
Jurnal Ilmu Manajemen Advantage Vol. 3 No. 1 (2019): Juni
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v3i1.510

Abstract

Along with the passage of time Islamic banking in Indonesia in addition to offering two products, namely financing on the basis of profit loss sharing, namely mudharabah and musyarakah (Profit Loss Sharing (PLS), also offers a more dominant product have a contribution, namely murabaha financing/Non PLS, also occurred at the Sharia Rural Banks in East Java Province. This is because the characteristics of murabaha are certain in magnitude installments and margins and can reduce the level of financing risk. The purpose of this study is to determine the factors that influence Murabahah Financing in Islamic Rural Banks in East Java Province, with the limitation of these factors are the Capital Adequacy Ratio (CAR), Financing to Deposit Ratio (FDR), and Non Performing Financing (NPF). This type of research is a descriptive study with a quantitative approach primary data, and the population of all Sharia Rural Banks in East Java Province recorded in the Financial Services Authority (OJK) for the 2015-2017 period, with a purposive sampling technique the amoun of samples is 26 banks. The analysis technique is multiple linear analysis, with CAR and NPF research results affecting Murabahah Financing, and FDR does not affect Murabahah Financing. His subsequent research is expected to add to the dependent and independent variables as well as the study population.
Co-Authors Hartono Hartono Hesti Budiwati Kasno T Kasim Khoirul Ifa Neny Tri Indrianasari Noviansya Rizal Riza Bahtiar Sulistyan Siti Naifatul Maulidiyah