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ANALISIS FAKTOR PEMBENTUK KEPUTUSAN PEMBELIAN PADA PONSEL NOKIA (Studi Kasus Pada Mahasiswa Fakultas Ekonomika dan Bisnis Undip Semarang) Aryo Widagdo, Abisatyo; Toto Rahardjo, Susilo
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Developments in technology and communications are getting ahead. Many mobile phone manufacturers compete to capture the consumer market with various features and completeness are given. Nokia is one of several mobile vendors who are currently competing in the face of many competitors. Judging from the sales from year to year, Nokia has decreased. Then do the research on college students because students often keep abreast of current technology, so that they do not want to miss the time to buy a cell phone in accordance with the present technological developments.This study aims to determine what are the factors that shape decisions on the purchase of this Nokia mobile phone. The data used in this study is the primary data obtained from 100 respondents from the Faculty of Economics and Business, University of Diponegoro Semarang. The data obtained were processed by using a reliability test, test validity, and factor analysis test. In the test there is the concept of factor analysis statistics relating to Bartlett's test of sphericy, Communality, eigenvalue, Factor Loading, Factor matrix, and the Kaiser-Meyer-Olkin After testing, the results obtained from the 26 indicators are indicators of the grouping formed by 7 factors. Form factor in Nokia's purchase decision was the features and specifications include, word of mouth, product durability, application programs, mobility, uniqueness of products, and supporting devices.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN MOBIL HYUNDAI i20 (Studi Kasus Pada Konsumen Mobil Hyundai i20 di Semarang) Andini, Prisca; Toto Rahardjo, Susilo
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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This research was motivated by the intense competition in the Indonesian automotive industry with the emergence of various new brands in the market especially hatchback car segment. This is impacting (affect) on sales of Hyundai i20 that far a drift than its competitors. This study aimed to test the effect (influence) of quality, price, promotion, brand awareness, brand image, brand personality, and popularity of consumers' purchase decision on the Hyundai i20. After performing study of literature review and developing hipotheses, the data was collected by questionnaire method toward 100 persons Hyundai i20 car users in Semarang, which is obtained by using purposive sampling technique. Data was analyzed by using quantitative and qualitative anlyses. We then performed an analysis of data obtained by quantitative and qualitative data. A quantitative analysis consist of validity and reliability tests, the classic assumption test, multiple regression analysis, hypothesis testing via t test and F test, and analysis of coefficient of determination (R2). Qualitative analysis is an interpretation of the data collected in this study, and results of data processing that have been implemented with a description and explanation. The results of this research show that a variable quality, price, promotion, brand awareness, brand image, brand personality, and popularity are positive and significant effect of the consumer buying decision variable.

PENGARUH DISIPLIN KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PABRIK MINYAK KAYU PUTIH (PMKP) DI KRAI PURWODADI Adi Prawatya, Dipta; Toto Rahardjo, Susilo
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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On everyone working or in a workgroup, the performance always expected to be always good quality and quantity. To get the result itself must be backed up with goal-setting and to be begun with the rational work planning. Performance goal-setting intention is compiled targets useful not only as guidelines for achieving the objectives, but can also be a means of performance evaluation at the end of the period and to manage the state of postgraduate work during that period. Many factors can affect the performance of employees, such as the discipline of work and organisational culture. The object of this research Pabrik Minyak Kayu Putih (PMKP) in the village of Krai, district Toroh, Grobogan, Purwodadi. Reasons to take an object on Pabrik Minyak Kayu Putih (PMKP) in Purwodadi, because the results of the survey obtained information that the pre a few employees showed inadequate performance, such as late attendance, at the time of the break of the afternoon, return to the office which is supposed to 13.00 till 13.30 even more, or are not in place, although present in the workplace. If the employee could not improve its performance through the discipline of work and organisational culture that is already good, means the performance of employees tends to be low. The purpose of this research is to analyze the effect of work discipline and organizational culture on performance Pabrik Minyak Kayu PutihÂ (PMKP) in Purwodadi. Populations and samples in this study are employees of Pabrik Minyak Kayu Putih (PMKP) in Purwodadi that add up to 40 employees. Its data type is primary. Method of data collection using the questionnaire. Analysis technique used is multiple regression. Results of analysis using SPSS Version 13 shows that: (1). work discipline influential positive and Â significant to the performance of employees. (2) organizational culture influentialÂ positive and significant effect on employee performance.

Case Study of the Entrepreneurial Orientation Role in the Sustainability of Family Business in Central Java Nathania Emmanuel Puteri Subagyo; Susilo Toto Rahardjo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5219

This research explores the role of entrepreneurial orientation in maintaining the sustainability of family businesses in Central Java, Indonesia. Family businesses have a significant contribution to the Indonesian economy, so maintaining the sustainability of the family business is important. However, in increasingly competitive industrial conditions and a dynamic economic environment, vulnerable family businesses are unable to survive. Building from research related to the influence of entrepreneurial orientation in family business, this study provides an in-depth understanding of the role of entrepreneurial orientation in creating innovation and maintain the competitive position of a family business across generations, so that the sustainability of related family businesses can be maintained. This research was conducted by explorative case study methods with two generations and senior business employees at a family business in Central Java, Indonesia. Meanwhile, the results showed that family orientation plays a role in maintaining the sustainability of the family business through its contribution to improving performance and company expansion

ANALISIS EFEKTIVITAS PENERAPAN OPEN STRATEGY TERHADAP KINERJA BISNIS PADA USAHA MIKRO (Studi Kasus pada Bisnis Kedai Kopi XY Bandung) Annisa Fitri Fauziah; Susilo Toto Rahardjo
SEIKO : Journal of Management & Business Vol 4, No 1 (2021): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i1.1140

Abstrak Open strategy merupakan salah satu pendekatan dari proses strategi. Penelitian ini bertujuan untuk menambah pengetahuan tentang efektivitas penerapan open strategy terhadap kinerja bisnis. Selain itu, studi ini dapat mengidentifikasi kendala-kendala yang terjadi dalam implementasi open strategy. Penelitian ini merupakan penelitian kualitatif dengan pendekatan studi kasus. Penelitian ini menggunakan wawancara semi terstruktur dan pembelajaran dokumentasi. Penelitian ini mengambil studi kasus di salah satu usaha mikro yaitu bisnis kedai kopi XY yang berada di kota Bandung. Responden dalam penelitian ini adalah orang-orang yang terlibat dalam proses open strategy, yakni pemilik kedai, manajer, staf keuangan dan barista. Efektivitas implementasi open startegy dapat diukur melalui beberapa tahapan, yaitu fase variasi (variation phase), fase seleksi (selection phase) dan fase retensi (retention phase). Pengukuran kinerja bisnis diukur berdasarkan segi- finansial yaitu penjualan dan non- finansial yaitu kepuasan kerja. Hasil dari penelitian ini menemukan bahwa kendala paling banyak terjadi pada fase variasi (variation phase) dan fase retensi (retention phase). Kata Kunci: Open Strategy, Kinerja Bisnis, Bisnis Mikro Abstract Open strategy is one of approachment to the strategy process. This study aims to increase the knowledge about the effectivity of open strategy implementation to business performance. Moreover, this study could indentify the obstacles that occur in open strategy implementation. This study is a qualitative research with a case study. This study used a semi-structured interview and documentation learning. This research takes a case study in one of the micro businesses, coffee shop business named XY in Bandung city. The respondents in this study are the people who are involved in open strategy process, they are shop owner, manager, financial staff and barista. The effectivity of open startegy implementation can be measured by some phases, which is variation phase, selection phase and retention phase. Measurement of business performance based on financial aspects, used sales report and non-financial aspect, used job satisfaction. The result of this study finds that the obstacles mostly happen in variation phase and retention phase. Keywords: Open strategy, Business performance, Micro business

ANALISIS PENGARUH IMPLEMENTASI MANAJEMEN KUALITAS TERHADAP KINERJA ORGANISASI PADA USAHA KECIL MENENGAH DI KOTA SALATIGA Fitriana Ulfah; Susilo Toto Rahardjo
JURNAL STUDI MANAJEMEN ORGANISASI Vol 10, No 1 (2013)
Publisher : Faculty of Economics and Business Diponegoro University

The research was inspired by Small and Medium Enterprises (SMEs) of food and beverage (F & B) industries which have not receive a certificate of SPP IRT from BPOM. The certificate is given to SMEs that have passed for quality test in production process. The objective of the research is to analyze influence of quality management implementation to SMEs’ organization performance which similar to Total Quality Management. The research was also a replication and modification of the previous research written by Salaheldin (2008). The object of the research was focus to SMEs of F & B industries in Salatiga, Central Java. This research was an empirical study by using the whole population called census technique in data collection. The data was obtained by distributing questionnaires to the 42 owners of SMEs or who were authorized to manage the SMEs above. Data analysis was performed by Structural Equation Model (SEM) with the PLS (Partial Least Square) Smart Software. The analysis of hypothesis showed that all of proposed hypothesis were accepted. The variables of Strategic, Tactical and Operational factor; had a positive and significant impact on Operational Performance, Financial Performance, and Non-Financial Performance. And the variable of Operational Performance had a positive and significant impact on Financial Performance and Non-Financial Performance. Key words: SMEs, Quality Management Practices, Operational Performance, OrganizationalPerformance

ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEINGINAN KARYAWAN UNTUK PINDAH (STUDI KASUS PADA PT. BANK PAPUA) Hilda C.F. Nahusona; Mudji Rahardjo; Susilo Toto Rahardjo
JURNAL STUDI MANAJEMEN ORGANISASI Vol 1, No 2 (2004)
Publisher : Faculty of Economics and Business Diponegoro University

ABSTRAKSI Penelitian ini ditujukan untuk hubungan kausal berjenjang antara motivasi intrinsik, kejelasan peran, kepuasan kerja, komitmen organisasi dan keinginan untuk pindah dalam konteks PT. Bank Papua. Pada model yang dikembangkan, nampak bahwa komitmen organisasi ditempatkan sebagai variabel intervening yang menghubungkan antara kepuasan kerja dengan keinginan karyawan untuk pindah. PT. Bank Papua dipilih sebagai obyek penelitian karena kondisi terkininya, yaitu keluarnya beberapa karyawan potensial dan adanya deviasi antara target dan realisasi kinerja keuangan, telah memberikan ruang yang ideal bagi pengujian hubungan kausal antar variabel dalam penelitian ini. Sampel penelitian ini berjumlah 129 yang diperoleh dengan pendekatan purposive sampling. Akan tetapi, kuesioner yang kembali dan layak untuk diolah hanya sebanyak 112 kuesioner. Teknik analisis yang dipergunakan untuk mengolah data yaitu Structural Equation Modeling (SEM) yang dijalankan dengan perangkat lunak Amos 4.01. Hasil analisis menunjukkan bahwa motivasi intrinsik dan kejelasan peran mempengaruhi kepuasan kerja secara positif, kepuasan kerja mempengaruhi komitmen organisasi secara positif dan komitmmen organisasi mempengaruhi keinginan untuk pindah secara negatif (artinya makin tinggi komitmen organisasi karyawan, maka akan semakin rendah kemungkinan untuk pindah). Temuan empiris tersebut mengindikasikan bahwa para pimpinan PT. Bank Papua seyogyanya berusaha meningkatkan komitmen organisasi dalam rangka mengurangi keinginan karyawan potensial untuk pindah, dengan sebelumnya melakukan evaluasi tingkat kepuasan kerja yang dipengaruhi oleh motivasi intrinsik dan kejelasan peran. Implikasi teoritis dan saran-saran bagi penelitian mendatang juga diuraikan dalam penelitian ini. Kata kunci: hubungan kausal berjenjang; keinginan berpindah; studi kasus; SEM

Analisis Pengaruh Green Brand Positioning, Attitude, Knowledge dan Perceived Value terhadap Green Product Purchase Intention pada Produk Unilever Indonesia di Kota Jakarta Ilal Wardani; Susilo Toto Rahardjo
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.2417

Abstrak Penelitian ini memiliki 4 tujuan diantaranya adalah untuk menilai dampak dari positioning merek hijau, sikap konsumen terhadap merek hijau, dan pengetahuan merek hijau dan nilai yang dirasakan konsumen terhadap produk pada minat beli produk hijau hijau dengan tujuan untuk menyelidiki pengaruh pengetahuan merek hijau pada sikap konsumen terhadap merek hijau; dan untuk menguji efek moderasi antara positioning merek hijau, pengetahuan produk hijau, dan nilai yang dirasakan konsumen terhadap produk hijau pada sikap terhadap merek hijau dan minat pembelian produk hijau. Metode penelitian pada penelitian ini adalah metode mixed method dengan melakukan penyebaran kuesioner dan wawancara semi terstruktur untuk mengumpulkan data kuantitatif dan kualitatif pada penelitian ini. Teknik purposive sampling yang digunakan melibatkan responden yang mempraktikkan gaya hidup hijau dan telah memiliki pengalaman pembelian produk ramah lingkungan dengan melakukan olah data menggunakan metode kuadrat terkecil parsial (PLS) dengan bantuan program komputer SmartPLS versi 2.0. Kata Kunci: Kuadrat terkecil parsial (PLS), Sikap terhadap merek hijau, Pengetahuan merek hijau, Positioning merek hijau, Nilai persepsi hijau, Niat membeli produk hijau Abstract This study has 4 objectives including to assess the impact of green brand positioning, consumer attitudes towards green brands, and green brand knowledge and consumer perceived value of products on buying interest in green green products with the aim of investigating the effect of green brand knowledge on consumer attitudes towards green brand; and to examine the moderating effect between green brand positioning, green product knowledge, and consumers' perceived value of green products on attitudes toward green brands and purchase intention of green products. The research method in this study is a mixed method method by distributing questionnaires and semi-structured interviews to collect quantitative and qualitative data in this study. The purposive sampling technique used involves respondents who practice a green lifestyle and have experience purchasing environmentally friendly products by processing data using the partial least squares method (PLS) with the help of the SmartPLS version 2.0 computer program. Keywords: Partial least squares (PLS), Attitude to green brand, Knowledge of green brand, Positioning of green brand, Perceived value of green, Intention to buy green product

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