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All Journal Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management SEIKO : Journal of Management & Business Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Susilo Toto Rahardjo
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Diponegoro Journal of Management

 1 
ANALISIS FAKTOR PEMBENTUK KEPUTUSAN PEMBELIAN PADA PONSEL NOKIA (Studi Kasus Pada Mahasiswa Fakultas Ekonomika dan Bisnis Undip Semarang) Aryo Widagdo, Abisatyo; Toto Rahardjo, Susilo
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Developments in technology and communications are getting ahead. Many mobile phone manufacturers compete to capture the consumer market with various features and completeness are given. Nokia is one of several mobile vendors who are currently competing in the face of many competitors. Judging from the sales from year to year, Nokia has decreased. Then do the research on college students because students often keep abreast of current technology, so that they do not want to miss the time to buy a cell phone in accordance with the present technological developments.This study aims to determine what are the factors that shape decisions on the purchase of this Nokia mobile phone. The data used in this study is the primary data obtained from 100 respondents from the Faculty of Economics and Business, University of Diponegoro Semarang. The data obtained were processed by using a reliability test, test validity, and factor analysis test. In the test there is the concept of factor analysis statistics relating to Bartlett's test of sphericy, Communality, eigenvalue, Factor Loading, Factor matrix, and the Kaiser-Meyer-Olkin After testing, the results obtained from the 26 indicators are indicators of the grouping formed by 7 factors. Form factor in Nokia's purchase decision was the features and specifications include, word of mouth, product durability, application programs, mobility, uniqueness of products, and supporting devices.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN MOBIL HYUNDAI i20 (Studi Kasus Pada Konsumen Mobil Hyundai i20 di Semarang) Andini, Prisca; Toto Rahardjo, Susilo
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was motivated by the intense competition in the Indonesian automotive industry with the emergence of various new brands in the market especially hatchback car segment. This is impacting (affect) on sales of Hyundai i20 that far a drift than its competitors. This study aimed to test the effect (influence) of quality, price, promotion, brand awareness, brand image, brand personality, and popularity of consumers' purchase decision on the Hyundai i20. After performing study of literature review and developing hipotheses, the data was collected by questionnaire method toward 100 persons Hyundai i20 car users in Semarang, which is obtained by using purposive sampling technique. Data was analyzed by using quantitative and qualitative anlyses. We then performed an analysis of data obtained by quantitative and qualitative data. A quantitative analysis consist of validity and reliability tests, the classic assumption test, multiple regression analysis, hypothesis testing via t test and F test, and analysis of coefficient of determination (R2). Qualitative analysis is an interpretation of the data collected in this study, and results of data processing that have been implemented with a description and explanation. The results of this research show that a variable quality, price, promotion, brand awareness, brand image, brand personality, and popularity are positive and significant effect of the consumer buying decision variable.
PENGARUH DISIPLIN KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PABRIK MINYAK KAYU PUTIH (PMKP) DI KRAI PURWODADI Adi Prawatya, Dipta; Toto Rahardjo, Susilo
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

On everyone working or in a workgroup, the performance always expected to be always good quality and quantity. To get the result itself must be backed up with goal-setting and to be begun with the rational work planning. Performance goal-setting intention is compiled targets useful not only as guidelines for achieving the objectives, but can also be a means of performance evaluation at the end of the period and to manage the state of postgraduate work during that period. Many factors can affect the performance of employees, such as the discipline of work and organisational culture. The object of this research Pabrik Minyak Kayu Putih (PMKP) in the village of Krai, district Toroh, Grobogan, Purwodadi. Reasons to take an object on Pabrik Minyak Kayu Putih (PMKP) in Purwodadi, because the results of the survey obtained information that the pre a few employees showed inadequate performance, such as late attendance, at the time of the break of the afternoon, return to the office which is supposed to 13.00 till 13.30 even more, or are not in place, although present in the workplace. If the employee could not improve its performance through the discipline of work and organisational culture that is already good, means the performance of employees tends to be low. The purpose of this research is to analyze the effect of work discipline and organizational culture on performance Pabrik Minyak Kayu Putih  (PMKP) in Purwodadi. Populations and samples in this study are employees of Pabrik Minyak Kayu Putih (PMKP) in Purwodadi that add up to 40 employees. Its data type is primary. Method of data collection using the questionnaire. Analysis technique used is multiple regression. Results of analysis using SPSS Version 13 shows that: (1). work discipline influential positive and  significant to the performance of employees. (2) organizational culture influential  positive and significant effect on employee performance.
Co-Authors Abisatyo Aryo Widagdo Annisa Fitri Fauziah Dipta Adi Prawatya Fitriana Ulfah Hilda C.F. Nahusona Ilal Wardani Mudji Rahardjo Nathania Emmanuel Puteri Subagyo Prisca Andini