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All Journal Tulisan Ilmiah Pariwisata (TULIP) Komunal Jurnal Pengabdian Masyarakat
Srilian Laxmiwaty Dai
Universitas Muhammadiyah Gorontalo
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Peran E-Marketing Dalam Optimalisasi Destinasi Wisata: Analisis Konten dan Pendekatan Konseptual Irma Kharisma Hatibie; Srilian Laxmiwaty Dai
Tulisan Ilmiah Pariwisata (TULIP) Vol 3, No 1 (2020): JUNI 2020
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.3.1.27-34.2020

Abstract

Electronic marketing used in the industry has made this advice and infrastructure one of the media and goals in realizing tourist destinations. In the service industry, the use of electronic marketing can personalize targeted customers' personal information. This personalization includes a stage where consumers or potential customers increasingly expect unbeatable service to their desires. This means that the use of electronic marketing has benefits in attracting potential tourists, there are challenges on how to adjust information or forms of marketing on social media related to tourist desires, or how to attract the attention of potential tourists to decide to travel. The purpose of this research is to answer the challenges of using electronic marketing to achieve marketing optimization. Analysis of the content from the use of social media and what conceptual approaches can optimize the role of electronic marketing. This research method uses analytical content related to electronic marketing, namely social media which is often used in Indonesia. This paper presents an interpretation of the results of the analysis between the market needs of tourists and combines the purpose of users using their application to obtain information so that it can lead them to travel decisions.
Kajian Penggunaan Kriteria dan Indikator GSTC sebagai Instrumen Penilaian Pembangungan Pariwisata Berkelanjutan Berbasis Lingkungan Irma Kharisma Hatibie; Srilian Laxmiwaty Dai; Anggraini M.S Lagalo
Tulisan Ilmiah Pariwisata (TULIP) Vol 3, No 2 (2020): DESEMBER 2020
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.3.2.42-48.2020

Abstract

The tourism sector is built based on development that prioritizes welfare, especially for people in rural areas. Not only as a sector that can provide an economic boost but at the same time providing a sense of security against concerns over the overexploitation of natural resources. Therefore, as part of the process in the management of a tourism destination, it requires an in-depth study of instruments that can assist tourism destination management in assessing the environmental resilience crisis. This instrument is needed to reduce environmental impacts, which are currently feared to damage the environment around the destination. One of the instruments used in this research is the criteria and indicators of the Global Sustainable Tourism Council (GSTC). The method of this research used a descriptive qualitative method, comparative analysis (implementation and indicators). The purpose of this research is to answer the challenges of environmental vulnerability issues in a destination using one of the GSTC criteria and indicators. The result of this research is Tunggul Arum tourism village does not fulfill the environmental-based on GSTC criteria and indicators.
Penyuluhan Sadar Wisata dalam Pengambangan Daya Tarik Ekowisata di Desa Botungobungo Desrika Talib; Srilian Laxmiwaty Dai; Sri Sunarti; Anggraeni M. S. Lagalo
Komunal Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2022): Mei 2022
Publisher : Scimadly Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.323 KB) | DOI: 10.55657/kjpm.v1i1.20

Abstract

Lokasi mitra dalam pengabdian ini adalah Desa Botungobungo, Kecamatan Kwandang, Kabupaten Gorontalo Utara. Sebagian besar penduduk Desa Botungobungo berprofesi sebagai petani dan nelayan. Desa Botungobungo ini memiliki potensi wisata alam pantai. Aspek yang sangat penting dalam pengembangan pariwisata suatu daerah yaitu diperlukan adanya sadar wisata hal ini dapat menumbuhkan kesadaran masyarakat agar siap berperan sebagai tuan rumah yang baik serta mampu mewujudkan sapta pesona. Dengan adanya penyuluhan sadar wisata dalam pengembangan daya tarik ekowisata di Desa Botungobungo diharapkan dapat memberikan pemahaman kepada masyarakat akan pentingnya sadar wisata. Dalam kegiatan pengabdian ini, pelaksana pengabdian menggunakan teknik presentasi materi menggunakan proyektor, kemudian dilanjutkan dengan diskusi dengan para peserta. Desa Botungobungo berpotensi untuk dapat dikembangkannya pariwisata alam karena memiliki pantai yang dapat dijadikan daya tarik wisata untuk dikunjungi oleh wisatawan dan adanya dukungan dari masyarakat Desa Botungobungo yang dapat memberi keuntungan secara finansial bagi masyarakat setempat.
Co-Authors Anggraeni M.S Lagalo Desrika Talib Irma Kharisma Hatibie Sri Sunarti