<![CDATA[ABSTRAK Pandemi Corona Virus Disease (Covid-19) yang terjadi belakangan ini menyebabkan perubahan dalam beberapa tatanan kehidupan masyarakat dan bentuk kegiatan publik, salah satunya adalah pameran seni rupa. Peralihan konsep dan cara pameran yang sebelumnya dilakukan secara tatap muka kemudian menjadi virtual/daring tentunya hal ini dapat memengaruhi kualitas sebuah pameran, baik dari segi pelayanannya, konsep display maupun sistem informasi yang digunakan, sehingga pemangku kepentingan dalam pameran memiliki peran dan tanggung jawab untuk membuat suatu pameran tersebut tetap berkualitas dan memberikan pengalaman serta kepuasan kepada pengguna jasa meskipun pameran tersebut berbasis virtual. Pengujian kualitas pameran dilakukan dengan melakukan wawancara semi terstruktur kepada tujuh orang narasumber pengguna jasa pameran virtual/daring dan diukur melalui lima dimensi kualitas pelayanan, yaitu Tangible, Reliability, Responsiveness, Empathy, dan Assurance. Berdasarkan hasil penelitian yang dilakukan, pameran secara virtual/daring memberikan pengalaman yang baru bagi para pengguna jasa yang belum pernah mereka rasakan sebelumnya. Meskipun mengalami situasi perubahan dari pameran secara tatap muka ke pameran secara virtual/daring, kualitas pameran masih sangat baik karena pemangku kepentingan memperhatikan tiap karya yang dipamerkan dari partisipan sebagai pengguna jasa. Hal tersebut menunjukkan bahwa dimensi tangible (bukti fisik), reliabilitiy (kehandalan), responsiveness (cepat tanggap), dan empati dalam pameran virtual memiliki kualitas yang baik dan secara positif memberikan dampak kepuasan terhadap pengguna jasa. Sedangkan pada dimensi assurance (jaminan), pemangku kepentingan tidak memengaruhi kepuasan terhadap pengguna jasa, karena kualitas assurance (jaminan) berasal dari kesadaran pengguna jasa dalam berkarya yang harus tetap mengikuti pameran walaupun dengan situasi yang berbeda. Participants’ Perceptions of the Virtual Agency of Art Exhibition Quality in the Covid-19 Pandemic Situation ABSTRACT The Corona Virus Disease Pandemic (Covid-19) that has occurred recently has caused changes in various structures of community life and forms of community activities, one of which is an art exhibition. The transfer of the concept and mode of the exhibition that was previously carried out face-to-face to virtual/daring, of course, can affect the quality of an exhibition, both in terms of service, display concept and information system used, so that stakeholders in the exhibition have roles and responsibilities. responsible for realizing exhibitions that remain of high quality and provide experience and satisfaction to service users even though the exhibition is virtually based. Exhibition quality testing is carried out by conducting semi-structured interviews with seven speakers using virtual/daring exhibition services and measured through five dimensions of service quality, namely Tangible, Reliability, Responsiveness, Empathy, and Assurance. Based on the results of the research conducted, virtual/daring exhibitions provide new experiences for service users that they have never experienced before. Although the situation has changed from face-to-face exhibition to virtual/daring exhibition, the quality of the exhibition is still very good because stakeholders pay attention to every work on display from participants as service users. This shows that the dimensions of tangible, reliability, responsiveness, and empathy in virtual exhibitions have good quality and have a positive effect on service user satisfaction. Whereas in the dimension of assurance, stakeholders do not affect service user satisfaction, because quality assurance comes from the awareness of service users in their work who must continue to participate in exhibitions even in different situations.]]>
