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All Journal Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan paradigma agribisnis
Mya Novita Sari
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science

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PENGGUNAAN MEDIA TANAM DAN PUPUK ORGANIK CAIR PADA TAHAP AKLIMATISASI TERHADAP PERTUMBUHAN BIBIT ANGGREK BULAN (Phalaenopsis amabilisi) HASIL KULTUR JARINGAN Rini Suryani; Mya Novita Sari
Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Vol 17 No 1 (2019): Agroqua Journal
Publisher : University of Prof. Dr. Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (547.867 KB) | DOI: 10.32663/ja.v17i1.466

Abstract

Tissue culture propagation is mostly done to increase orchid seeds. However, the acclimatization stage in tissue culture is a very important factor because climate conditions in green houses are very different from the conditions in the culture bottle. Besides that the planting medium and fertilizer given at the acclimatization stage need to be considered so that orchid seedlings can grow and develop optimally. This study aims to obtain planting media and obtain good liquid organic fertilizer at the acclimatization stage on the growth of moon orchid seedlings (Phalaenopsis amabilisi) resulting from tissue culture. The completely Randomized design was used with two factors and 3 replications. The first factor was type aclimatization the medium of fern root, rice husk, and coffee compost. The second factor of liquid organic fertilizer. The type is control, SUPRA liquid fertilizer and Bioto Grow. The variables observed were the percentage of life, the increased of the planlet height, the time of shooted, the increased of the number of leaves, the increased of the leaf length, number of leaves, the increased of the stem diameter. Observation data were analyzed using variance analysis and BNT further testing. The results showed that the two types of fertilizer used had no significant effect on plantlets height, when new leaves grew, leaf length, number of leaves, but significantly affected the stem diameter. The three types of growing media have a significant effect on plant height, when growing new leaves, leaf length, number of leaves, and stem diameter. While the interaction in both treatments did not show the real effect on all observed variables. The use of good media is seen in coffee compost and fern root media through the application of Bioto Grow liquid fertilizer.
ANALISIS STRATEGI BAURAN PEMASARAN AGROWISATA KEBUN BUNGA D’SYANDANA DI KABUPATEN REJANG LEBONG Hefri Oktoyoki; Gracia Gabrienda; Mya Novita Sari; Tria Anti Sukmala Yulisa; Paisal Ansiska
Paradigma Agribisnis Vol 3, No 2 (2021): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v3i2.5013

Abstract

Keberadaan Kebun bunga di Kabupaten Rejang Lebong merupakan hal baru dan perkembanganya cenderung terus bermunculan tetapi juga banyak yang hilang. Akibat dari pemasaran yang belum massive, sehingga aktivitas wisatanya kurang menarik dan tidak mampu memenuhi harapan wisatawan, oleh karena itu dibutuhkan strategi pemasaran yang tepat. Penelitian ini bertujuan untuk merumuskan strategi pemasaran Agrowisata Kebun Bunga di Kabupaten Rejang Lebong, Penelitian ini mendapatkan data dari kuesioner. dilakukan di kebun bunga D’Syandana. Metode yang digunakan dalam pengumpulan data menggunakan teknik sampling. Metode pengolahan data melalui analisis bauran pemasaran dan analisis strategi pemasaran. Hasil penelitian menunjukkan faktor yang paling berpengaruh kuat adalah tiket masuk yang terjangkau dan mutu produk bunga yang berkualitas mampu mempengaruhi minat pengunjung. Kelemahannya pada manajemen usaha belum baik, sangat minim tenaga kerja profesional. Kegiatan promosi masih kurang, teknologi yang digunakan masih sederhana. Faktor peluang terbesar adalah kecendrungan niche tourism berbasis alam. Faktor ancaman tertinggi adalah Pesaing objek wisata berbasis alami. Analisis SWOT dan AHP menghasilkan 5 alternatif strategi pemasaran, yaitu: meningkatkan kualitas produk (value drivers) yang bersifat milenial dan terinstagramable, memperluas target pasar, mengikuti event-event secara rutin, meningkatkan kualitas SDM melalui pelatihan khusus, dan melakukan kerjasama dengan investor untuk mendapatkan  modal Kata kunci : Agrowisata, Kebun Bunga, Pemasaran, Strategi   
Co-Authors Ansiska, Paisal Gracia Gabrienda Oktoyoki, Hefri Rini Suryani Tria Anti Sukmala Yulisa