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All Journal Jurnal Ilmiah Raflesia Akuntansi Riwayat: Educational Journal of History and Humanities
Sugiarti Binastuti
Universitas Gunadarma
Humanities Economics, Econometrics & Finance Education Social Sciences

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Journal : Riwayat: Educational Journal of History and Humanities

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The Effect of Motivation, Promotion and Destination Image on Visitor Satisfaction Through Visiting Decisions as Intervening Variables at Saung Angklung Udjo Tourism Objects Ashur Harmadi; Guyub Nuryanto; Sugiarti Binastuti; Makmun Makmun; Dina Nuramalia
Riwayat: Educational Journal of History and Humanities Vol 6, No 4 (2023): Educational, Historical Studies and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i4.34580

Abstract

The purpose of this study is to determine the effect of motivation, promotion, and destinaton image on visitor satisfaction through the decision to visit as an intervening variable at the Saung Angklung Udjo tourist attraction. The methods of analysis of this study used quantitative primary data, the test stages carried out are validity test, reliability test, and structural equation model (SEM). The data used in this study used a questionnaire instrument that was collected as many as 150 respondents. The sampling method in this study is non probability sampling with purposive ampling technique. Testing tools used SPSS and AMOS. The result of the study indicate that the motivation and destination image variables have a positive and significant effect on the decision to visit. The variables of promotion, destination image, and decision to visit have a positive and significant effect on visitor satisfaction. While the promotion variable does not have a positive and significant effect on decision to visit and the motivation variable does not have a positive and significant effect on visitor satisfaction.
Co-Authors Ashur Harmadi Dina Nuramalia Guyub Nuryanto Makmun Nurbaya Mahasari Sella