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All Journal Jurnal Darma Agung Jurnal Indonesia Sosial Teknologi Riwayat: Educational Journal of History and Humanities Review: Journal of Multidisciplinary in Social Sciences
Guyub Nuryanto
Fakultas Ekonomi, Universitas Gunadarma
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences

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Pengaruh Harga, Promosi dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Dadi Kuswandi; Guyub Nuryanto
Jurnal Indonesia Sosial Teknologi Vol. 2 No. 10 (2021): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4722.324 KB) | DOI: 10.36418/jist.v2i10.255

Abstract

Saat ini teknologi yang semakin berkembang di seluruh dunia yang tidak bisa di pungkiri lagi. Dengan adanya teknologi yang semakin berkembang pesat akan dapat membantu mempermudah masyarakat dalam melakukan aktivitas sehari-hari karena kemudahan dalam mengakses teknologi. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis apakah variabel Harga, Promosi dan Kualitas Pelayanan berpengaruh signifikan terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai variabel interveningnya. Studi kasus pada pengguna Traveloka di Kelapa Dua, Tangerang. Metodologi yang dipergunakan dalam penelitian ini adalah pengumpulan data melalui penyebaran kuesioner secara online dan menggunakan teknik purposive sampling pada 135 responden yang telah menggunakan aplikasi Traveloka di Kelapa Dua, Tangerang. Pengujian ini dilakukan dengan program SPSS versi 20 dan AMOS versi 23. Pada tahap analisis dilakukan uji validitas, uji reliabilitas, dan Structural Equation Model (SEM). Hasil penelitian menunjukkan variabel harga, promosi dan kualitas pelayanan memiliki pengaruh yang positif terhadap kepuasan pengguna Traveloka di Kelapa Dua, Tangerang, variabel promosi memiliki pengaruh yang positif terhadap loyalitas pelanggan dan kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan, sedangkan harga dan kualitas pelayanan tidak berpengaruh positif terhadap Loyalitas Pengguna Traveloka di Kelapa Dua, Tangerang.
PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAAN KONSUMEN Ashur Harmadi; Guyub Nuryanto; Sugiarti Binastuti; Alvares Zega
JURNAL DARMA AGUNG Vol 31 No 2 (2023): APRIL
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v31i2.2960

Abstract

Maksud pengkajian ini ialah guna mendapati pengaruh kualitas produk, harga, dan brand image pada loyalitas konsumen dengan kepuasan konsumen menjadi variabel intervening terhadap produk smartphone Vivo. Metode analisis pada pengkajian ini memakai data kuantitatif, proses menguji yang dilaksanakan ialah: validitas, reliabilitas, dan analisis Partial Least Square (PLS). Data yang dipakai pada pengkajian ini memakai instrumen kuesioner, serta data valid yang dilakukan pengumpulan sejumlah 147 responden. Metode pengambilan sampel pada pengkajian ini ialah non-probability sampling melalui metode purposive sampling. Alat pengujian yang dipakai ialah SmartPLS 3. Perolehan pengkajian membuktikan bahwasanya variabel kualitas produk, harga, serta citra merek memberikan pengaruh langsung positif serta signifikansi pada kepuasan konsumen. Demikian juga variabel kualitas produk serta citra merek memberikan pengaruh langsung positif serta signifikansi pada loyalitas konsumen, sedangkan harga tidaklah secara langsung mempengaruhi loyalitas konsumen, maka variabel kualitas produk, citra merek, serta harga memberikan pengaruh positif dengan tidaklah langsung pada loyalitas konsumen
The Effect of Motivation, Promotion and Destination Image on Visitor Satisfaction Through Visiting Decisions as Intervening Variables at Saung Angklung Udjo Tourism Objects Ashur Harmadi; Guyub Nuryanto; Sugiarti Binastuti; Makmun Makmun; Dina Nuramalia
Riwayat: Educational Journal of History and Humanities Vol 6, No 4 (2023): Educational, Historical Studies and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i4.34580

Abstract

The purpose of this study is to determine the effect of motivation, promotion, and destinaton image on visitor satisfaction through the decision to visit as an intervening variable at the Saung Angklung Udjo tourist attraction. The methods of analysis of this study used quantitative primary data, the test stages carried out are validity test, reliability test, and structural equation model (SEM). The data used in this study used a questionnaire instrument that was collected as many as 150 respondents. The sampling method in this study is non probability sampling with purposive ampling technique. Testing tools used SPSS and AMOS. The result of the study indicate that the motivation and destination image variables have a positive and significant effect on the decision to visit. The variables of promotion, destination image, and decision to visit have a positive and significant effect on visitor satisfaction. While the promotion variable does not have a positive and significant effect on decision to visit and the motivation variable does not have a positive and significant effect on visitor satisfaction.
Institute of Dedication to the State in the Study of Organizational Communication Patterns Guyub Nuryanto; Sariyati Sariyati; Yohanes Arie Kuncoroyakti; Abdul Malik Fajar
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 02 (2024): January 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i02.253

Abstract

Communication is the most important aspect to build organizational integrity because it can determine the effectiveness and smooth direction of communication that occurs in the organization. The title of this research is "Institutions for State Service in the Study of Organizational Communication Patterns". This study determines the pattern of organizational communication within the Dedication to the Country institution. The research method used in this study is a qualitative method with a descriptive approach. The data used in this study comprised primary data and secondary data. Primary data is as information got from interviews with several informants. While secondary data is as data got from books and other sources. The theory used in this scientific writing research is the theory of Organizational Culture Theory. The data collection techniques used are interviews, observations, and online data searches. The results of this scientific writing research are known that the communication pattern used by dedication institutions to the country is formal communication and informal communication, both of which are used in horizontal and vertical communication. This research uses a qualitative approach with a descriptive approach and a constructivist paradigm. Interviews were conducted with 10 resource persons comprising 1 founder, 4 daily management bodies, and 4 steering committees. Organizational culture theory became an important basis for this study. The organizational culture in Dedication to the Country uses more family systems. The media used in this organization in disseminating information often uses social media such as Facebook, Instagram, TikTok. The problem that often arises is the existence of members and volunteers when communicating.
Co-Authors Abdul Malik Fajar Alvares Zega Ashur Harmadi Ashur Harmadi Dina Nuramalia Hanung Adi Nugroho Makmun Sariyati Sariyati Sugiarti Binastuti Sugiarti Binastuti Yohanes Arie Kuncoroyakti