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All Journal JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)
Destia Aktarina
Akademi Keuangan dan Perbankan Mulia Darma Pratama
Economics, Econometrics & Finance

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Pengaruh Sikap Konsumen, Kepribadian, dan Budaya Terhadap Perilaku Konsumen Dalam Membeli Produk Deterjen Cair Konsentrat Merek Alfamart di Alfamart Cabang KH. Azhari 2 Palembang Rian Andrianto; Destia Aktarina
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Vol 5 No 2 (2020): JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)
Publisher : P3M STIE Mulia Darma Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54077/jembatan.v5i2.31

Abstract

The formulation of the problem in this study is how the influence of consumer attitudes, personality, and culture partially on consumer behavior in buying concentrated liquid detergent products Alfamart brand at Alfamart, KH Branch. Azhari 2 Palembang? and how the simultaneous influence of consumer attitudes, personality, and culture on consumer behavior in buying liquid detergent concentrated product Alfamart brand at Alfamart, KH Branch. Azhari 2 Palembang ?. The samples taken in this study were 35 consumers who bought the alfamart concentrate liquid detergent product at Alfamart, KH Branch. Azhari 2 Palembang. The analysis method used is the verification method and multiple linear regression. Simultaneous test results obtained Fcount > Ftable (12.724 > 2.911) and sig. 0.000 <0.05, so the alternative hypothesis is accepted and the null hypothesis is rejected, it can be concluded that the variable consumer attitude (X1), personality (X2), and culture (X3) together have an effect on consumer behavior (Y) in buying concentrated liquid detergent products. Alfamart brand at Alfamart KH Branch. Azhari 2 Palembang. The result of the partial test (t test) can be explained: The variable consumer attitude (X1) has a significant effect on consumer behavior (Y), the value of tcount > ttable (2.101 > 1.696) and sig. 0,000 <0.05, so the consumer attitude variable (X1) has a significant effect on consumer behavior (Y) in buying liquid detergent product concentrate alfamart brand at Alfamart, KH Branch. Azhari 2 Palembang. Personality variable (X2) has a significant effect on consumer behavior (Y), the value of tcount > ttable (2.289> 1.696) and sig. 0.000 < 0.05, so the personality variable (X2) has a significant effect on consumer behavior (Y) in buying a liquid detergent product concentrate alfamart brand at Alfamart, KH Branch. Azhari 2 Palembang. Cultural variable (X3) has no significant effect on consumer behavior (Y), the value of tcount <ttable (0.833 < 1.696) and sig. 0.411 > 0.05, so the cultural variable (X3) does not have a significant effect on consumer behavior (Y) in buying liquid detergent product concentrate alfamart brand at Alfamart, KH Branch. Azhari 2 Palembang. The result of the coefficient of determination (R2) obtained is 0.508 explaining (50.8%) means that the variables of consumer attitudes (X1), personality (X2), and culture (X3) affect consumer behavior (Y) by 50.8% while the remaining 49,2% (100%-50.8%) is influenced by other variables not examined in this study.
Pengaruh Risiko Sistematis dan Likuiditas Perusahaan Terhadap Return Saham pada Perusahaan Sektor Perbankan Yang Terdaftar di LQ45 Bursa Efek Indonesia Erin Sartika; Destia Aktarina
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Vol 5 No 1 (2020): JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)
Publisher : P3M STIE Mulia Darma Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54077/jembatan.v5i1.36

Abstract

Sampling with quantitative methods, namely a method based on the philosophy of positivism, used to research is generally carried out randomly, obtained 5 companies that meet the criteria. Data analysis using multiple linear regression analysis techniques with the assumption of normality, multicollinearity, heteroskedasticity and autocorrelation. Based on the results of this study it is known that the development of systematic risk, company liquidity and stock returns fluctuated and seen from the output simultaneously obtained fhitung of 20,547 and the ftabel seen in the statistical table with asignificant level of 0,05 with df1n = (number of variables -1) or 3 – 1 = 2, df = (n-k-1) or 30 – 2 – 1 = 27 is 3,35. So the conclusion is fcount > ftabel (20,547 > 3,35) and the significant level is smaller 0,05 (0,000 < 0,05), then HO is rejected and accepts HA. Thus systematic risk and company liquidity simultaneously influence stock returns in banking sector companies listed on the LQ45 Indonesia stock exchange for the period 2012-2017. Based on the results of partial hypothesis testing (t test) of 6,106 and t table which can be seen in the statiistical table which is significant 0,05/2 = 0,025 with degrees of freedom df = n – k – 1 or df 30 – 2 – 1 = 27 results obtained for t table of 2,05183. So the value of tcount > ttable (6,106 > 2,05183) and significantly smaller than 0,05 (0,000 < 0,005), then HO is rejected and accepts HA, thus it can be concluded that systematic risk partially affects stock returns in banking sector companies listed on the indonesia stock exchange LQ45 for the period 2012-2017 and seen from the company’s liquidity output tcount of -1,001 and ttabel which can be seen in the statistical table at the significance of 0,05/2 = 0,025 with degrees of freedom df = n – k – 1 or 30 – 2 – 1 = 27 the results obtained for t table are 2,373 so the value of tcount < ttable (-1,001 < 2,373) and the significance is greater than 0,05 (0,362 > 0,005) then HA is rejected and accepts HO. Thus it can be concluded that partially company liquidity has no effect on stock returns in banking sector companies listed on the LQ45 Indonesia stock exchange for the period 2012-2017.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Loyalitas Pelanggan J.Co Donuts & Coffee di Palembang Luki Ardinata; Destia Aktarina
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Vol 4 No 2 (2019): JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)
Publisher : P3M STIE Mulia Darma Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54077/jembatan.v4i2.42

Abstract

The formulation of the problems discussed in this study are: Are there effects of brand image and product quality both simultaneously and partially on the loyalty of J.Co Donuts customers. The objectives and benefits in this study are: To find out whether there are simultaneous effects of brand image and product quality and impartially on J.Co Donuts customer loyalty. The analytical method used is Multiple Linear Regression. Simultaneous test results (F test) obtained F count of 50,501 with a significance level of 0,000, obtained for F table of 3,195 (see attachment F Table Statistics). So it can be concluded that F count > F table (50,501 > 3,195) so the null hypothesis is rejected. It can be concluded that the Brand Image variable (X1) and Product Quality (X2) together influence the Purchase Decision (Y). Partial test results (t test) can be explained: Brand Image Variables (X1) have a significant effect on Purchase Decisions (Y) results obtained t count of 3.666 with a significant value of 0.001, the value of t count > t table (3.666> 1.678), be a hypothesis alternative is accepted and the null hypothesis is rejected that Brand Image (X1) has a significant effect on Purchase Decision (Y). The coefficient of determination R2 obtained is 0.682 (68.2%) means that the Brand Image variable (X1), Product Quality (X2) describes Customer Loyalty (Y) by 68.2% while the remaining 31.8% (100% - 68, 2%) can be explained by other variables such as price, service quality, emotional factor, cost and the ease of getting a product that is not examined in this study which is seen in Adjusted R Square.
Co-Authors Erin Sartika Luki Ardinata Rian Andrianto