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All Journal Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Majalah Neraca
Naelati Tubastuvi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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FACTORS AFFECTING BUSINESS PERFORMANCE THE SMALL MEDIUM ENTERPRISES OF BATIK PEKALONGAN CENTRAL JAVA, INDONESIA Ilmiani, SE., M.Si, Sobrotul; Tubastuvi, Naelati
Majalah Neraca Vol 9, No 2 (2013): Majalah Neraca
Publisher : STIE Muhammadiyah Pekalonga

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Abstract

The small-medium enterprises (SMEs) of batik pekalongan having potensial contribution to the national income and to absorb labor force. Pekalongan, small city in Central Java , is one of many centers batik production in Indonesia. Eventhough recently batik becomes public fashion, to resist in the industry with the higher competition, SMEs Batik have to execute some strategy and enhance the business performance.Business performance is one of important indicators to measure the reputation and performance of SMEs that it always makes every effort to achieve an optimum business performance level. The competitive advantage is an important factor in reaching the business performance desires. One of ways to obtain a high competitive advantage is by developing functional competencies and business strategy. The purpose of this study is to analyzed the influence functional competencies including the manufacturing, marketing, innovation and business strategy, also the influence of the interaction of functional competence and business strategy on the business performance of SMEs Batik. The proxies of business performance comprises sales, sales growth, market share, market share growth, ROI (Return on Investment), ROS (Return on Sales). It is presumed that functional competence, business strategy and interaction variables has a positive effect on the business performance. The respondents are owners batik home industry in pekalongan.The result of analysis shows that production competence, marketing competence, innovative competence, interaction production competence and business strategy has a significantly positive effect on the business performance consistently. While the variable of business strategy, interaction marketing competence and business strategy, interaction innovation competence and business strategy are rejected since they are insignificant.  Key words : SMEs batik,  business performance, functional competency, business strategy
The Effect of Financial Literacy and Financial Experience on SME Financial Behavior in Indonesia Purwidianti, Wida; Tubastuvi, Naelati
JDM (Jurnal Dinamika Manajemen) Vol 10, No 1 (2019): March 2019 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v10i1.16937

Abstract

The aim of this study is to examine the effect of financial literacy and financial experience on SMEs financial behavior in Indonesia.The dependent variable is financial behavior while independent variables are financial literacy and financial experience. There are four control variables used, namely company size, business length, age and education level of SME owner. The respondent sample is 42 owners of SMEs in Purwokerto Selatan. This study used multiple regression analysis. The results showed that financial literacy has no effect on financial behavior. Financial experience has a positive effect on financial behavior. While among four control variables, only company size has a significant negative effect on financial behavior. Three control variables have no significant effect on financial behavior. The implication of this study, SME owners have good financial experience will increase financial behavior. Therefore, it is very important to improve the financial experience of SME owners
The Effect of Marketing Mix on Purchase Decisions Widyastuti, Ani Nor; Pujiharto, Pujiharto; Tubastuvi, Naelati; Santoso, Suryo Budi
Jurnal Manajemen Bisnis Vol 11, No 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11295

Abstract

This research is essential to contribute to the minimarket with campus brands, which live and thrive in the campus environment to better understand the marketing mix factors that influence purchasing decisions. The campus is expected to provide a special image for consumers. This research discusses the marketing mix factors on consumer purchasing decisions in minimarkets with campus brands in the Banyumas Regency, namely Boersa Kampus (Unsoed), Top Campus (Unsoed, UMP), Kopkun Swalayan (Unsoed), Indo Kampus (STAIN), and UeMPe Mart (UMP). The factors used were the product, price, promotion, service, and place/location. The sample used amounted to 100 respondents who were consumers with more than 17 years of age. The sampling employed non-probability with a purposive sampling technique, and data analysis utilized multiple linear regression. The adjusted R-square value indicates that the dependent variable was influenced by the independent variable by 54.3%. The results showed that the product, price, promotion, service, and place/location variables simultaneously determined purchase decision. Partially, product and place/location variables determined positively and significantly towards purchasing decisions, while price, promotion, and service variables did not affect purchase decisions. Future research can be carried out using the campus brand as a mediating variable.
Co-Authors Anak Agung Gede Sugianthara Sobrotul M.Si SE. Ilmiani SURYO Budi Santoso Wida Purwidianti Widyastuti, Ani Nor