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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Ferdinand J Tumewu
Sam Ratulangi University Manado
Economics, Econometrics & Finance

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ANALYZING THE EFFECT OF MARKETING MIX, SERVICE QUALITY AND BRAND EQUITY ON CONSUMER BUYING DECISION IN INDOMARET MANADO Mongdong, Vilanri G; Tumewu, Ferdinand J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 2 (2015): Jurnal EMBA, HAL 1008 - 1123
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.802 KB) | DOI: 10.35794/emba.3.2.2015.9288

Abstract

Nowadays retail industry has been growing quite fast supported by the consumer behavior that has begun to shift from traditional to modern retail market. APRINDO predicted that the growth would be around 10% by 2015. Indomaret franchise is the pioneer in Indonesia. The objective of this research is to identify the effect of marketing mix, service quality and brand equity on consumer buying decision. In this research, the population refers to the consumer of Indomaret Manado with cluster sampling technique and sample size as many as 100 respondents. This research used quantitative analysis by using questionnaires and used multiple regression analysis. Result showed that marketing mix, service quality and brand equity have significant effect on consumer buying decision simultaneously. Brand equity has significant partial effect on consumer buying decision while marketing mix and service quality do not have partial significant effect on consumer buying decision.  Indomaret Manado should add product varieties especially for fresh product to improve marketing mix and increase employee’s ability to serve customers well to improve the service quality. Keywords: marketing mix, service quality, brand equity, consumer buying decision
THE COMPARATIVE ANALYSIS OF PURCHASE DECISION ON E-SHOP MATAHARIMALL.COM AND LAZADA.CO.ID Pio, Tirsa Petra; Kindangen, Paulus .; Tumewu, Ferdinand J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3058
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (917.281 KB) | DOI: 10.35794/emba.v5i3.17357

Abstract

Abstract: This research will analyze purchase decision on two e-comers, which are mataharimall.com and lazada.co.id. Both of them claim they are number one online shopping in Indonesia. This research conducts objective to know the differences in purchase decision based on security factor, brand factor, price factor, promotion factor and information factor between Mataharimall.com and Lazada.co.id users in Manado. But both are still have the advantages and disadvantages of Mataharimall.com and Lazada.co.id. The averages indicators of  purchase decision  are brand,  price, promotion, security and information. And its depends to consumer to choose where they want to shopping. There is no significant difference in purchase decision based on security factors between both online shop, there is no significant difference in purchase decision based on brand factors between both online shop, there is asignificant difference in purchase decision based on price factors between both online shop, there is no significant difference in purchase decision based on promotion factors between both online shop, there is no significant difference in purchase decision based on information factors between both online shop. Keyword: online shop, purchase decision
CUSTOMER DECISION MAKING IN SELECTING FUTSAL COURT IN MANADO IN TERMS OF PERCEIVED QUALITY: AS APPLICATION OF ANALYTICAL HIERARCHY PROCESS (AHP) Tumbelaka, Andro; Kindangen, Paulus; Tumewu, Ferdinand J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 001 - 118
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.674 KB) | DOI: 10.35794/emba.3.3.2015.9307

Abstract

Sports is a necessity for everyone and become a lifestyle in society. No exception for this sport type, Futsal. In order to keep existing customers and for attracting new ones, every futsal court needs to identify the criteria on which customers determine their futsal selection decision. Therefore the writer conducted to analyze the criteria of Futsal court that influence customer and analyze the most preferred futsal court by customer in Manado. Writer used Analytical Hierarchy Process (AHP) to compare each futsal court as the alternative. The sample of this research is the customers of My Futzal, Champion Futsal, and Marina Futsal as many as 40 respondents of purposive sampling. As the result, there are top three criteria that have the highest influence on customer in selecting futsal court in Manado. Access to the stadium gets the highest score. Second highest score goes to aesthetics and cleanliness of facilities, and then parking criteria in third place. Therefore, every futsal courts particularly in Manado has to pay attention toward these three factors in order to maintain and attract customers. My Futzal is the most preferred Futsal court by the customer. Followed by Champion Futsal and then Marina Futsal. Keywords: customer decision making, perceived quality, futsal selection.
STRATEGY FORMULATION TO IMPROVE PERFORMANCE OF UD.ADITYA MEUBEL IN NORTH BOLAANG MONGONDOW (THE IMPLEMENTATION OF QSPM AND TOPSIS MODEL) Yumikesari, Syafitri .; Saerang, David P.E; Tumewu, Ferdinand J
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE Vol 5 No 3 (2017) HAL 2938
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (582.425 KB) | DOI: 10.35794/emba.v5i3.17267

Abstract

Abstract: Since inaugurated as a regional autonomy on 2 January 2007, the development of  North Bolaang Mongondow area is developed rapidly. The tendency of development will be on and on along with the opening of new land in this area. By the increasing of public demand for furniture products then it will automatically increasing the number of companies engaged in this same field of industry. This research has the purpose to concerning MSMEs UD. Aditya Meubel is chosen as the main research object by considering its existence since the invention in 2007 until now. By doing strategic management process which is strategy formulation, then this could help the business in improving the performance so that they can survive and remain consistent to its goal, which is also automatically, can help to increase the revenue. The research method used is the combination of descriptive qualitative and quantitative method where quantitative is used to facilitate the qualitative by using some of the analytical tools such as IFE, EFE, IE, SWOT,QSPM and TOPSIS .The result on QSPM and Fuzzy TOPSIS show that the market development becomes the top preferred priority among other alternative strategies with the amount of weight is 3.697 in QSPM and 0.72124 in Fuzzy TOPSIS. Thus, UD. Aditya Meubel needs to expand its marketing area gradually, which can be started in 5 areas around its regular marketing area. Keywords: strategic management, strategy formulation, ife, efe, swot, internal-external matrix, qspm, topsis model.
SOCIAL INFLUENCE TO CONSUMER BUYING DECISION A QUALITATIVE METHOD ON SAMSUNG GALAXY SERIES CUSTOMERS IN MANADO Rompas, Elwin P; Tumewu, Ferdinand J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 727 - 852
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.633 KB) | DOI: 10.35794/emba.2.3.2014.5654

Abstract

Consumers tend to do a long process of buying decision in order to buy a luxury product, and this process can be influenced by product attribute offered by the product itself or influenced by social references. The purpose of this study is to analyze the factors which influence consumer buying decision of Samsung Galaxy Series customers in Manado. This research was conducted qualitatively through in-depth interview with 30 informants. All the data and information gathered was analyzed using data Tri-angulation which data were gathered from the interview with difference informants, different places of observation, and review from several literatures of various researchers. The result of this study revealed the buying decision of Samsung Galaxy Series in Manado is mostly influenced by product attribute concern such as quality, design and style, feature, advertisement, and service center. Product attribute becomes the judgment tool in order to guide and help the prospective consumer through decision making process. The study also shows the impact of social influences to consumer buying decision through family members nor friend’s persuasion. It is better for management to improve their product development by developing the quality of product and adding creative features based on consumer’s needs and wants. Keywords: consumer buying decision, product attribute, social influence
CAPITAL STRUCTURE EFFECT ON FINANCIAL PERFORMANCE OF TELECOMMUNICATION COMPANIES LISTED IN INDONESIA STOCK EXCHANGE. Petra, Wangania Micha Lingkan; Lapian, S.L.H.V. Joyce; Tumewu, Ferdinand J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE VOL 5 NO 2 (2017) HAL 2597
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1075.365 KB) | DOI: 10.35794/emba.v5i2.17102

Abstract

Despite the abundance opportunity, most of Indonesian telecommunication companies shows weak financial performance. One of the strategies to boost the financial performance is by manage the level of debt used as capital. This research is conducted with the aim to see how far is the impact of capital structure towards financial performance in Indonesian telecommunication industry. The capital structure is measured by debt to asset ratio (DAR) and debt to equity ratio (ER). Performance is measured return on asset (ROA). All telecommunication companies that listed in Indonesia Stock Exchange are included in the population of this research. To determine the sample, purposive sampling method is used and telecommunication companies that meet the criteria has chosen and provide 39 data after removing 1 data outliers. This research used multiple regression analysis to test the hypotheses. This model of regression is able to explain ROA by 61% stated by the R2 value, and as for the results, DAR proven to have negative and significant effect towards return on asset. While DER shows negative but insignificant effect on return on asset.  Keywords: capital structure, debt financing, dar, der, roa, financial performance. 
Co-Authors Andro Tumbelaka, Andro David P.E Saerang Elwin P Rompas Paulus Kindangen Petra, Wangania Micha Lingkan Pio, Tirsa Petra S.L.H.V Joyce Lapian Vilanri G Mongdong, Vilanri G Yumikesari, Syafitri .