<![CDATA[CrocoBread is a company engaged in the field of bakery, which is planned to use in a bazaar concept. CrocoBread planned to be established in Sunter Hijau Raya Blok E2/21, Sunter, North Jakarta. The intended target market is people from middle social class that likes to hang out in the mall, and lives around Jakarta area. The initial investment required by CrocoBread is IDR 200.000.000,-. this capital provided from private funding by the parents of the CrocoBread owner. The capital will be allocated to rent, purchase of the equipment, supplies, raw materials, and cash. CrocoBread will hire 5 employee in carrying out operations consisting of a manager, 2 chefs, 1 operational assistant, and 1 sales marketing. The assessment of CrocoBread performance has been assessed financially through income statement performance, cash flow projection, and balance sheet performance. Moreover, the feasibility studies of CrocoBread was done by using several methods of investment appraisal, such as: Break Even Point (BEP), Net Present Value (NPV), Payback Period (PP), and Internal Rate of Return (IRR). From those assessments and studies, the results show CrocoBread has a positive Net Present Value worth IDR 1.128.587.435,-; Break Even Point value annually less than income, Payback Period for 7 months and 17 days, and the value of Internal Rate of Return is 167%. Therefore CrocoBread is a good business to be run. Keyword: Break Even Point, Net Present Value, Payback Period, Internal Rate of Return.  References: Buku Teks David, F. R., & David, F. R. (2017). Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Edisi 16, Global Edition, Malaysia: Pearson Education. Saiman, L. (2014). Kewirausahaan : Teori Praktik dan Kasus-Kasus, Edisi 2, Jakarta: Salemba Empat. Kotler, P., & Armstrong, G. (2018). 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