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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Manajemen
Bernadine
Institut Bisnis dan Informatika Kwik Kian Gie
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh green marketing dan citra merek terhadap keputusan pembelian produk Mcdonald’s di Jakarta Utara Jessica Winata; Bernadine; Brastoro
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 8 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (654.699 KB) | DOI: 10.32670/fairvalue.v4i8.1466

Abstract

Global warming increases the awareness of the Indonesian people about the importanceof efforts to preserve the environment. One of the forms is the change in the lifestyle of theIndonesian people to start using ecofriendly products. One of the company that isaggressively implementing the concept of Green marketing is McDonald's Corporation.Moreover, in implementing green marketing, McDonald's Corporation also continuouslyto strive to improve a positive brand image and compete in the market to win the heartsof consumers so that it can influence consumer purchasing decisions. This study aimsto analyze the effect of green marketing and brand image on the purchasing decisions ofMcDonald's products in North Jakarta.This study uses a quantitative method with theobject of research being McDonald's restaurants located in North Jakarta. Data wascollected through the distribution of online questionnaires via Google Form. The dataanalysis techniques used in this study include validity test, reliability test, descriptiveanalysis, classical assumption test and multiple regression analysis, individual parametersignificant test (t test), and coefficient of determination (R2). All data were processed usingthe IBM SPSS Statistics 20 program. This study concluded that green marketing and brandimage have a positive and significant effects on purchasing decisions for McDonald'sproducts in North Jakarta. The suggestions given are to maintaining and increasing theapplication of the green marketing concept and carrying out Corporate SocialResponsibility (CSR) to build a positive brand image.
Kajian intensitas komitmen generasi ketiga pada perusahaan bisnis keluarga di Jakarta Bernadine; Brastoro
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 8 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.223 KB) | DOI: 10.32670/fairvalue.v4i8.1467

Abstract

Family business has an important role in reinforcing the world economy. It is supportedby data that 80 % -98 % of business in the world is family business. Results of previousstudies showed empirical fact that only 12 % of family businesses were able to survive thethird generation and only 3 % are capable of growing up to the fourth generation . Thisstudy aims to assess the intensity of the commitment to the company's third generation ofthe family . By using purposive sampling technique was found 56 samples from the studypopulation of 106 students in business management class family in Kwik Kian Gie Schoolof Business odd semester 2013-2014. The data analysis of this study employed a qualitativeapproach using a likert scale and the mean score dimensional. This study concluded thatthe third generation has a strong commitment to the family business on a willingness,pride, involvement , and loyalty dimensions, while the next generation 's commitment invalues dimension are not as strong as the commitment of the other four dimensions.
Analisis kelayakan rencana bisnis “Kopi Kayu Manis Ayya” tinjauan aspek rencana keuangan periode 2021 -2025 Brastoro; Bernadine
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 8 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.501 KB) | DOI: 10.32670/fairvalue.v4i8.1471

Abstract

This study aims to determine the feasibility of financial plan of Kopi Kayu manis Ayyafor 5 years for the period 2021-2025. The sample of this study is determined based on dataand information from the company's financial statements, in the form of a Balance Sheet,Cash Flow Statement, and Profit and Loss Statements for the 2021 -2025 period. The dataanalysis technique uses investment feasibility methods, namely Payback Period (PP), NetPresent Value (NPV), Internal Rate of Return (IRR) and Profitability Index (PI). Theresults showed that the investment of Kopi Kayu manis Ayya is feasible because based onthe Income Statement Performance for the next 5 years is that generates an increasingprofit every year. Moreover, based on Cash Flow Performance for the next 5 years, thefinal cash flow is always positive and increases every year. While the results of thecalculation using the investment feasibility assessment resulted in an NPV of Rp.281,253,754, Internal Rate of Return (IRR) of 27.22% where this value is greater than theexpected rate of return of 13.47%, Profitability Index (PI) of 1.479004885 with a totalpayback period of 3 years 3 months 10 days, so it can be concluded that the investment isa feasible.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN DUNKIN’ DONUTS DI WILAYAH KELAPA GADING JAKARTA UTARA Venny Lieana; Muhamad Fuad; Bernadine
Jurnal Manajemen Vol 10 No 2 (2021): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v10i2.751

Abstract

In the current era of globalization, culinary developments in Indonesia are very fast. As a result, the types of businesses that have been established vary, ranging from local food to food originating from abroad. With so many types of food that come from abroad and are in great demand, a simple food has emerged, namely donuts. As a food that is in demand, donut companies now have to maintain product quality. In addition to maintaining product quality, donut companies must set competitive prices. The purpose of this study is to determine customer satisfaction at Dunkin 'Donuts in Kelapa Gading, North Jakarta through product quality and price variables, customer satisfaction is the most important thing that must be achieved in a company. The theory used to support this research is Product Quality, Price and Customer Satisfaction. The object of this research is Dunkin 'Donuts in Kelapa Gading, North Jakarta. The data collection technique in this research is by distributing questionnaires online via google form, for the sampling technique used is non-probability sampling and the method used is judgment sampling. The data analysis technique used in this research is validity test, reliability test, descriptive analysis, classical assumption test, and multiple linear regression analysis. The results of this study indicate that the Product Quality variable has t count> t table (3,235> 1.978) with a significance of 0.002 <0.05, for the variable Price has t count> t table (4.182> 1.978) with a significance of 0.000 <0.05. From these results it can be stated that if the level of product quality and price is getting better, it can maintain and even increase customer satisfaction. The conclusion of this study is that all the hypotheses contained in this study have been proven to have a positive effect on Dunkin 'Donuts Customer Satisfaction in Kelapa Gading, North Jakarta. Keywords: Product Quality, Price, Customer Satisfaction
Co-Authors Brastoro Jessica Winata Muhamad Fuad Venny Lieana