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Benita Benyamin
Management Department, Institut Bisnis dan Informatika Indonesia, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Why environmental consciousness does not affect intention to buy? Benita Benyamin; Dergibson Siagian
Jurnal Ekonomi Perusahaan Vol. 28 No. 2 (2021): September 2021
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.801 KB) | DOI: 10.46806/jep.v28i2.832

Abstract

Environmental consciousness arises when there is an understanding of the need for a balance between life and nature. This study aims to investigate whether such consciousness affects purchasing behavior of environmental-friendly claimed products directly or through their interaction with a price. To answer this question, the authors recruited 100 consumers as respondents who met the authors' predetermined requirements. The data analyzed using structural equation modeling reveals that environmental consciousness does not affect purchase intention, but the price does. It is also found to have no interaction with the price in influencing behavioral intention. This result leaves a question that further researchers can answer. Study in different product categories is encouraged. Original Article | Turnitin
Co-Authors Dergibson Siagian