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All Journal Transformatif: Jurnal Pengabdian Masyarakat Journal on Biology and Instruction (JouBIns)
Ika Feni Setiyaningrum
UIN Raden Mas Said Surakarta
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Physics Social Sciences

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SOSIALISASI DIGITAL MARKETING BAGI PELAKU UMKM PRODUK PERTANIAN DI DESA PURWOREJO, SRAGEN Ika Feni Setiyaningrum; Sri Walyoto; Suryati Suryati; Zulfanita Dien Rizqiana
Transformatif : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2021)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.161 KB) | DOI: 10.22515/tranformatif.v2i2.3909

Abstract

Hadirnya teknologi menjadi keharusan bagi pelaku UMKM saat ini untuk memanfaatkannya agar usaha yang dimiliki semakin berkembang. Keberadaan marketplace dan media sosial dapat dijadikan sebagai sarana untuk melakukan penjualan dan promosi secara online. Akan tetapi, pada kenyataannya masih banyak pelaku UMKM yang belum memanfaatkan karena berbagai faktor, antara lain adalah kurangnya pemahaman masyarakat dalam mengoperasikan teknologi sebagai sarana berjualan maupun adanya ketakutan masyarakat akan adanya kasus penipuan. Masyarakat Desa Purworejo, Sragen termasuk salah satu pelaku UMKM yang memiliki usaha pertanian, berupa Beras “Utama” dan sambel “Mbok Tama”. Namun demikian, masyarakat di daerah tersebut juga belum memanfaatkan teknologi secara maksimal untuk menopang usaha yang mereka miliki. Oleh karena itu, kami memilih masyarakat di wilayah ini untuk melaksanakan program pengabdian masyarakat yang bertajuk digitalisasi marketing untuk membekali pelaku UMKM agar dapat menjalankan usaha mereka lebih optimal.
The existence of waste bank management and the impact on the environment and trends of community consumption (Case study of the Ngudi Resik Waste Bank, Krecekan, Wironanggan, Sukoharjo) Ika Feni Setiyaningrum; Asiah Wati; Suryati
Journal on Biology and Instruction Vol. 2 No. 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.551 KB) | DOI: 10.26555/joubins.v2i1.6074

Abstract

The presence of a waste bank institution can encourage people to have the habit of sorting waste and change the paradigm that waste is worth. Furthermore, with a waste bank, the community can earn additional income from selling waste. The presence of a waste bank also has an impact on aspects of environmental cleanliness. In this study, researchers describe the environmental impact of the existence of a waste bank and the allocation of additional income earned by the community from the sale of sorted waste. The method used in this research is a survey by conducting interviews with the waste bank management to determine the management model. Interviews were also conducted with waste bank customers to obtain data on the amount of waste deposited and the customer's financial allocation. The number of customers in Dusun Krecekan is 19 people. Data analysis was conducted using descriptive statistical methods to describe the waste bank management mechanism and the portion of the community's additional income allocation from participation in waste bank activities. The presence of the Krecekan Ngudi Resik waste bank is the result of initiation from the community-driven by the desire to create a clean environment. Good waste bank management is the key to a sustainable waste bank. The presence and support of community leaders also play an essential role in the sustainability of the waste bank. The Krecekan Ngudi Resik waste bank has positively impacted environmental hygiene and the community's economy. Most people who become customers (78.9%) allocate money obtained from waste bank activities for consumption needs.
Co-Authors Asiah Wati Sri Walyoto Suryati Suryati Suryati Zulfanita Dien Rizqiana