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All Journal Journal of Digital Marketing and Communication
Norhaznan Nor Farzanah
Faculty of Humanities & Health Sciences, Curtin University Malaysia
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Corporate Reputation Management: A Case Study of Courier Service Provider Norhaznan Nor Farzanah
Journal of Digital Marketing and Communication Vol. 1 Iss. 1 (2021)
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.492 KB) | DOI: 10.53623/jdmc.v1i1.44

Abstract

One of the most significant intangible organisational assets is reputation. It's a complicated phenomenon that needs to be handled carefully. In fact, it has been proven that an organization's reputation is a prerequisite for individual stakeholders' willingness to participate in a relationship with it. This essay seeks to clarify the communication tactics that should be utilised to restore an organization's reputation that has been harmed by a problem. A case study of postal currier services was used to demonstrate how a problem might lead to a negative reaction from stakeholders. In maintaining an organization's reputation, the essay stated that addressing the issue immediately, developing inclusivity among employees, and organisational commitment as a corporate citizen are all vital.
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