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Nurjannah Bando
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ENGGUNAAN INPUT PRODUKSI DAN PRODUKTIVITAS RUMPUT LAUT Gracillaria sp DI PROVINSI SULAWESI SELATAN Nur Alam Kasim; Megawati Megawati; Nurjannah Bando
Jurnal Agribis Vol 7 No 1 (2019): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (64.411 KB)

Abstract

The era of market globalization and investment liberalization has made the role of the fisheries sector increasingly important and strategic as a mainstay for economic growth. Seaweed (Gracillaria sp) is one of the strategic commodities in the revitalization program of the fisheries sector. The production during the period of 2007-2011 was increased by an average of 10.09 - 84.18%, but still having production fluctuations every year. This research aims to analyze the inputs that affect the production and productivity of Gracillaria sp seaweed in the province of South Sulawesi. The type of data used is primary and secondary data. Regional samples were determined by multistage cluster sampling while farmer samples were determined by proportional random sampling. The analytical methods used are descriptive analysis and multiple linear regression analysis with the Cobb-Douglas production function model. The results showed that Gracillaria sp seaweed production inputs were: seedlings, urea fertilizer, phonska fertilizer, pesticides, and labor. Its productivity is positively influenced by the variables of seedlings, urea fertilizer, phonska fertilizer, and labor, while the land area variable has a negative effect.
Analisis Peran Service Quality dan Brand Awareness dalam Meningkatkan Consumer Satisfaction pada Industri Ritel Food & Beverage (Studi Kasus Foodpedia) Hendy Tannady; Aditya Wardhana; Arief Nuryana; Revi Sesario; Ilham Arief; Ryan Firdiansyah Suryawan; Nurjannah Bando; Moch Arif Hernawan
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.756 KB) | DOI: 10.31316/jk.v6i3.3929

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mengetahui adakah pengaruh Brand Awareness dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. Penelitian menggunakan pendekatan kuantitatif dengan metode teknik purposive sampling dan sampel penelitian konsumen foodpedia sebanyak 155 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh kualitas pelayanan terhadap Kepuasan konsumen dan tidak terdapat pengaruh Brand Awareness terhadap kepuasan konsumen.Kata Kunci: Brand Awareness, Kualitas Pelayanan, Kepuasan Konsumen AbstractThe purpose of this study is to determine whether there is an effect of Brand Awareness and Service Quality on Consumer Satisfaction. This research uses a quantitative approach with purposive sampling technique method and sample of this study is 155 respondents of consumer Foodpedia. The result of this approach that the service quality partially can influenced customer satisfaction and Brand Awareness partially can not influenced customer satisfaction.Keywords: Brand Awareness, Service Quality, Consumer Satisfaction
Co-Authors Aditya Wardhana Arief Nuryana Hendy Tannady Ilham Arief Megawati Megawati Moch Arif Hernawan Nur Alam Kasim Revi Sesario Ryan Firdiansyah Suryawan