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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pusat Inovasi Masyarakat (JPIM)
Ita Vera
IPB University
Aerospace Engineering Social Sciences

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Pemulihan Ekonomi Petani Lokal Petungkriyono melalui Optimalisasi Pemasaran Beras Hitam Tjahja Muhandri; Anni Syafa’ah; Mufti Abdillah; Ita Vera; Dilla Ferawati; Akhmad Sofyan Khalim
Jurnal Pusat Inovasi Masyarakat (PIM) Vol. 3 No. 1 (2021): April 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Pertanian Bogor

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Abstract

Genau Black Rice is a native Javanese black rice variety which is one of the superior products of Tlogopakis Village, Petungkriyono District, Pekalongan Regency, Central Java. Currently, this superior product is experiencing obstacles in its marketing. IPB Goes To Field (IGTF) Domicile 2020 from Semanka Team aims to introduce Genau Black Rice to the wider community and increase sales of Genau Black Rice at BUMDes Tlogopakis, which is a sales intermediary from farmers to customers. This paper uses a qualitative and quantitative approach by conducting a field study in the form of direct interviews with BUMDes and black rice farmers in Tlogopakis Village, as well as comparing sales data during the pandemic before the IGTF activity and after the activity. The success of IGTF activities in order to optimize the marketing of Genau Black Rice is the creation of new product designs from packaging redesign and rice sorting and grading, the emergence of new marketing methods with digital marketing, and increased profits and sales during the pandemic. Efforts for the sustainability of the program are being taken by registering BUMDes Tlogopakis at the Mitra Tani Market organized by the Pekalongan Regency Food and Agriculture Security Service (DKPP), marketing Genau Black Rice products to tours in Petungkriyono, submitting funds to BUMD of Pekalongan Regency in in order to improve the quality of Genau Black Rice production, and motivate the youth of Tlogopakis Village to take over the social media accounts for Genau Black Rice that have been formed through the IGTF program so that digital marketing can continue. Keywords: BUMDes Tlogopakis, digital marketing, genau black rice
Pemberdayaan Masyarakat Desa Rowokembu melalui Pelatihan Budikdamber dan Kebun Gizi sebagai Alternatif Pemenuhan Bahan Pangan Harum Fadhilatunnur; M. Adil Danial Faza; M. Fakhrul Anam; Ita Vera; Noor A’fiana Desyani; Ayu Idha Mufidha; Nila Farizah; Yenny Zanubah Arifah; Sarah Puruhitaningrum; Dilla Ferawati
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 3 (2022): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.8.3.253-261

Abstract

Rowokembu Village is one of villages in Wonopringgo Sub-district in Pekalongan Regency, Central Java. It has dense population with limited agricultural land. Vegetable garden and fish farming in bucket are among simpler yet effective strategies for this typical society. This program aimed to empower local community through training on vegetable garden and fish farming in bucket for the members of PKK (Pemberdayaan Kesejahteraan Keluarga) of Rowokembu. Training was given in the form of lecture and workshop. Changes on knowledge and perception was measured through pre-test and post-test. It was observed that the training managed to increase the knowledge, perception, and skills of the participants on developing vegetable garden and fish farming in bucket. The enthusiasm and participation, however, tend to decrease after training period. The fish showed high mortality rate presumably due to poor water condition, hot weather, the absence of aeration system, and improper feeding. The plants in the vegetable garden were attacked by pest. More intensive coaching/guidance was needed to ensure the sustainability of the program.
Co-Authors Akhmad Sofyan Khalim Anni Syafa’ah Ayu Idha Mufidha Dilla Ferawati Harum Fadhilatunnur M. Adil Danial Faza M. Fakhrul Anam Mufti Abdillah Nila Farizah Noor A’fiana Desyani Sarah Puruhitaningrum Tjahja Muhandri Yenny Zanubah Arifah