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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Applied Community Engagement (JACE)
Heru Susilo
Fakultas Ilmu Administrasi Universitas Brawijaya
Humanities Decision Sciences, Operations Research & Management

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Pengaruh Motivasi Kerja dan Komitmen Organisasional terhadap Organizational Citizenship Behavior (OCB) dan Kinerja Karyawan (Studi pada Hotel Pelangi di Kota Malang) Evi Hayati; Hamidah Nayati Utami; Heru Susilo
Jurnal Aplikasi Manajemen Vol 9, No 4 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The purposes of this research are to prove and to analyze several items, as follows: 1) The influence of working motivation towards the Organizational Citizenship Behavior (OCB) of employees, 2) The influence of organizational commitment towards the Organizational Citizenship Behavior (OCB) of employees, 3) The influence of the Organizational Citizenship Behavior (OCB) towards the employee's working performance, 4) The influence of working motivation towards the employee's performance, 5) The influence of organizational commitment towards the employees' working performance, 6) Indirect influence between the working motivation towards the employees working performance through the Organizational Citizenship Behavior (OCB), 7)Indirect influence of organizational commitment towards the employees working performance through the Organizational Citizenship Behavior (OCB). This research is categorized as explanatory research by applying the research method of path analysis and statistical descriptive, using loading factor from factor analysis. This research is conducted in Pelangi Hotel, Malang by employing the employees' unit analysis. The research indicates that working performance and organizational commitment bring a significant influence towards the Organizational Citizenship Behavior (OCB), the Organizational Citizenship Behavior (OCB) has an influence towards performance, working motivation does not indirectly influence towards performance but indirectly influence the Organizational Citizenship Behavior (OCB), and organizational commitment influences both directly and indirectly through the Organizational Citizenship Behavior (OCB) towards the performance.
Peningkatan Kemampuan Komunikasi Bisnis Berbasis Visual Era Digital Untuk Usaha Kecil Kerajinan Di Kota Malang Rizki Yudhi Dewantara; Tri Wulida Afrianty; Edriana Pangestuti; Heru Susilo
Journal of Applied Community Engagement Vol 2 No 1 (2022): Journal of Applied Community Engagement (JACE)
Publisher : ISAS (Indonesian Society of Applied Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (680.563 KB) | DOI: 10.52158/jace.v2i1.323

Abstract

The use of video editing applications for business products that are used as business communication in the use of social media such as Facebook, Instagram, and marketplaces has been widely used by the public. Community Service activity seeks to provide deeper knowledge about the use of simple video making applications that have more positive meaning for all elements of society. The target members of this activity are small craft businesses and the members of a small business group in Malang City. Based on identification of the problem, found that small entrepreneurs have difficulty competing in visual marketing with medium and large entrepreneurs who have strong resources in funding. This activity is carried out starting from problem identification, visualization-based digital marketing socialization, as well as training and assistance in making simple product videos, implementing effective activities starting from August to November 2021. The result of this activity is the acceptance of knowledge transfer from academics to the community, especially small businesses. Implementing activities are lecturers assisted by students and practitioners in the field of visual communication.
Co-Authors Afrianty, Tri Wulida Evi Hayati Hamidah Nayati Utami Pangestuti, Edriana Rizki Yudhi Dewantara