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All Journal Journal Research of Management
Fitri Marlina Astuti
Fakultas Bisnis Universitas Triatma Mulya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN MENGGUNAKAN JASA MAKE-UP DI KHA BALI WEDDING DALUNG: Studi Pada Konsumen Jasa Make-up di Kabupaten Badung-Bali I Nyoman Henry Arie Suarthana; Ida Ketut Kusumawijaya; Fitri Marlina Astuti
Journal Research of Management Vol. 1 No. 1 (2019): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.921 KB) | DOI: 10.51713/jarma.v1i1.5

Abstract

This study studies the factors that influence consumers in using make-up services at Dalung Badung's Kha Bali Wedding and to find out the dominant factors in choosing make-up services at Kala Bali Wedding Dalung Badung. The method used in this analysis is the purposive sampling method. The researcher took a total sample of 84 respondents which were the results of 7 x 12 items representing. The results of this study prove the fact that the factors that influence consumer purchasing decisions using make-up at Dalha Badung's Kha Bali Wedding are the hallmarks of Dalung Badung's Kha Bali Wedding, the strategic location of the company, the payment system, the price according to quality, the choice of location, reference from relatives / family, have used make-up at the company, choose the product that you want. The next factor is the package diversity factor and ease of information.Keywords: factors considered by consumers.
Co-Authors I Nyoman Henry Arie Suarthana Ida Ketut Kusumawijaya