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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN
Auryn Aprillia Chandrawati
Ciputra University
Economics, Econometrics & Finance

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Pengaruh Perceived Quality dan Perceived Value of Cost terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan pada Fresh.Co Auryn Aprillia Chandrawati; Deandra Vidyanata
JEMBATAN Vol 19, No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i1.17758

Abstract

This study aims to identify the significant influence of Perceived Quality and Perceived Value of Cost to Customer Loyalty through Customer Satisfaction on Fresh.co using quantitative research methodology. The results of the study indicate that there is a positive and insignificant influence between Perceived Quality and Customer Loyalty, a positive and significant influence between Perceived Value of Cost and Customer Loyalty, a positive and significant influence between Perceived Quality and Customer Satisfaction, a positive and significant influence between Perceived Value of Cost and Customer Loyalty, a positive and significant influence between Customer Satisfaction and Customer Loyalty. Meanwhile, Customer Satisfaction mediates fully and significantly the relation between Perceived Quality and Customer Loyalty. Customer Satisfaction also mediates partially and significantly the relation between Perceived Value of Cost and Customer Loyalty.
Co-Authors Deandra Vidyanata