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All Journal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness)
Eko Nurhadi
Program Studi Agribisnis Fakultas Pertanian, UPN Veteran Jawa Timur
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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BLUE OCEAN STRATEGY PADA PT. PABRIK GULA CANDI BARU SIDOARJO JAWA TIMUR Dwi Syahfitri; Eko Nurhadi; Indra Tjahaja Amir
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 10 No. 1 (2022): Juni 2022 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2022.10.1.63-75

Abstract

This study aimed to formulate a nine-component business model canvas at PT. Candi Baru Sugar Factory Sidoarjo, East Java to achieve a level of efficiency by creating new market space by integrating all business activities to win the competition to get a bigger market share by reducing costs. The research method used business environment analysis, business model canvas analysis with nine components, and a four-step blue ocean strategy framework. The results of the business model canvas formulation at PT. Candi Baru Sugar Factory, Sidoarjo, East Java, offers two alternatives for expanding customer segments (Customer Segments) to create new market space. The new customer segments are food and beverage industry company and a paper industry company. The addition of a customer segment resulted in changes to other components of the business model canvas consisting of key partners (Key Partners) where the ministry of trade regulates HET (Highest Retail Price) and supervises the distribution of national sugar and imported sugar to consumers which have a significant effect on national sugar prices. and partner farmers as suppliers of raw materials aimed at smooth production activities in expanding customer segments so that it has an impact on increasing production capacity (milling machines), improving product quality, main resources, cost structure, and increasing income streams.
Co-Authors Dwi Syahfitri Indra Tjahaja Amir