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All Journal Jurnal Kompetitif Jurnal Riset Akuntansi Tridinanti (Jurnal Ratri)
Hasyunah Hasyunah
Universitas Tridinanti
Economics, Econometrics & Finance

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UPAYA MENINGKATKAN VOLUME PENJUALAN PADA PT. SINAR SOSRO PALEMBANG Hasyunah Hasyunah; Yasmina Martini
JURNAL KOMPETITIF Vol 11, No 1: Edisi Januari-Juni 2022
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v11i1.898

Abstract

The company's competition will be sharper along with the increasing number of companies that produce the same product. In carrying out its activities, companies need marketing in order to achieve their goals because marketing activities are one of the activities carried out by companies that aim to provide goods and services for consumers. Likewise PT. Sinar Sosro Palembang which is a private company engaged in the sale of ready-to-drink beverages. If the company does not use good marketing, the company will experience various difficulties in marketing its products. To be able to increase sales volume is not easy, given the increasingly fierce competition between companies. Companies can anticipate from the start in implementing the right product sales strategy to face competition between companies, especially in similar companies. For this reason, companies must be able to take an innovative step in meeting comfort and ensuring safety.Keywords : Marketing Activities; Sales Volume; Sales Strategy
ANALISIS KINERJA KEUANGAN KOPERASI KELUARGA TRIDINANTI PALEMBANG Aida Rakhmawati; Yusro Hakimah; Hasyunah Hasyunah
Jurnal RATRI (Riset Akuntansi Tridinanti) Edisi Vol. 3, No. 1, Juli-Desember 2021
Publisher : Universitas Tridinanti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (681.484 KB) | DOI: 10.52333/ratri.v3i1.808

Abstract

Cooperatives need tools to determine the financial performance of cooperatives so that cooperative management can carry out their duties and obligations properly in accordance with the objectives of cooperatives in general. As a general guideline in knowing financial performance, it is necessary to have financial reports issued by cooperatives, to find out the success and problems experienced by cooperatives in managing their finances. The purpose of this study was to determine and analyze the financial performance of the Tridinanti Family Cooperative in 2015-2020. The type of data used is secondary data with data collection techniques in the form of financial balance reports and reports of remaining operating results. The results of the study concluded that the performance of the Tridinanti Family Cooperative for the last six years, from 2015 to 2020, was generally very good. Keywords: Cooperative financial performance
Co-Authors Rakhmawati, Aida Yasmina Martini Yusro Hakimah